Use The Best Alternative To Google Trends For Keyword Research
Google Trends Helps to Understand What People Search on The Web
Do you ever wonder what people search for on Google and how it changes over time? Do you know what are the most searched keywords on Google from a specific country for the past 12 months? If you would like to know, Google Trends is an incredibly useful tool that will help you do it. It shows the relative interest and trending searches for any given keyword from as early as 2004.
Google Trends is very easy to use and often gives interesting insights into keyword popularity and media coverage of the topic. For example, below is the graph that shows how interest in "Nobel Prize" search term has changed over the years and gives insights into its seasonal popularity.
Another great feature of Google Trends is that it allows comparing the relative popularity of the several keywords. For example, the graph below demonstrates the difference between the Google search trend for the search term"Oscars" compared to "Nobel Prize" among people that use Google search.
Besides giving great insights into the seasonality of searches, Google Trends lets you see the local and regional interest for search terms. Below you can see in which countries search terms "Nobel Prize" and "Oscars" are the most and the least popular.
In 2008, Google introduced a product called Google Insights for Search which shows the trending searches in particular geographical areas. Later, this product became a core part of Google Trends. Today, Google Trends shows the breakdown of the most searched keywords on Google and trending keywords at a given time on Google search in various countries.
Google Trends for Marketing and Keyword Research
Google Trends is a wonderful instrument that can help you understand trending searches on Google. It gives insight into what keyword searches are currently popular or were trending during a certain period of time on Google search. Many marketers, webmasters, and other professionals use it to understand their audience better.
Since search on Google is mostly performed by typing keywords into the Google search bar, Google Trends revolves around keywords. Google Trends showcases the popularity of keywords and what is trending on Google and helps you understand how it changes over time. It also suggests related keywords that compliment an original search query.
All these features make Google Trends an incredibly valuable tool for keyword research.
You can simply plug in any keyword into Google Trends and see what people search on Google and how its popularity changes over time. It is also possible to compare a few keywords and see their relative popularity.
However, Google Trends has some big disadvantages that make many professionals use other tools to understand what people are searching for and Google search trends.
The biggest weakness of Google Trends is that it does not provide the exact search volume numbers for keywords. Unfortunately, it only allows estimating the relative popularity of keywords and does not provide precise search volume data. This makes it virtually impossible to understand the actual popularity of a keyword using Google Trends.
Another important feature that Google Trends is missing - is the ability to see high volume keywords that surround the main topic of your keyword research. In most cases, Google Trends will recommend very obvious and small number of keywords that are somehow connected to the main term, which does not offer much help to the people that do extensive keyword research.
Keyword Tool - The Best Alternative to Google Trends for Search
Unlike Google Trends, Keyword Tool helps to find hundreds, sometimes even thousands of keywords that people search for on Google about a particular topic. It is done by pulling keyword suggestions from Google autocomplete.
Keyword Tool takes a focus keyword, puts it into Google autocomplete, appends and prepends it with different letters and numbers. That way it can generate hundreds of relevant keyword suggestions within seconds.
It goes even further by offering very accurate search volume data inside Keyword Tool Pro. Not only does the SEO tool show monthly average search volume for a keyword but it also allows to see how does search volume of a keyword change during a year. It provides the exact search volume numbers for the preceding 12 months for the keywords, something that Google Trends itself does not provide.
Today, Keyword Tool is used by thousands of SEO and digital marketing professionals from over 200 countries around the world. This SEO tool has allowed people to gain better and clearer insight into keyword search volumes and trends over a period of time.
Give it a try yourself to see how you can find top searched keywords on Google and their relative popularity over time. This data will be incredibly valuable for your marketing or keyword research.