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Keywordtool.io is a great resource that not only scrapes data from Google but also YouTube, Bing, Amazon and Instagram to offer insights into search behaviour on a host of platforms. The subscription version of the tool can reveal search volumes and CPC information, but if you can do without that and are just looking for keyword inspiration, the free offering is spot on.

Forbes

Keyword Tool is used by many leading SEO's to find long-tail and related keywords. Relying on Google's autocomplete feature, it gives you quick access to popular search terms.

Inc.com

Use Keyword Tool to find YouTube search phrases and keyword terms based on YouTube autocomplete.

Keyword Tool for Instagram Hashtags

Would you like your Instagram account to be discovered by thousands of people and get a lot of new followers and likes? Did you know that there is a simple way to make your Instagram posts show up in front of the millions of people?

If you have a public account, adding relevant hashtags to your posts is one of the easiest ways to get discovered. When you add hashtags, your posts will appear on the corresponding hashtag pages, making them visible to people browsing those topics. Instagram currently allows up to 5 hashtags per post.

If you have a public account and add hashtags to a post, the post will be visible on the corresponding hashtag page.

Keyword Tool will help you to generate and select hundreds or even thousands of relevant hashtags in a matter of seconds. Keep reading to find out how.

Keyword Tool Instagram hashtag results for "food" showing 1,818 hashtags with post counts, search volume, and competition

See What Over 1 Million Marketers Already Know

From Fortune 500 SEO team leads to solo bloggers. They all use Keyword Tool. Here is what they say:

Bobby Ong, Co-Founder, CoinGecko

C3 Prague, Content & Advertising Agency

Matt Albrecht

In a world with 1 billion SEO tools, Keyword Tool Pro is the only one that I absolutely use every day. Honing in on the perfect wording when targeting the biggest keywords in entertainment is as essential to my job as my coffee mug.

Francois Lanthier Nadeau

For the last 3 years, I've used Keyword Tool Pro to refine my content to match relevant search intent, find long-tail keyword opportunities, and crunch search volume for large keyword lists.

Bill Wilkinson

Keyword Tool Pro helps us identify long-tail keyword opportunities. It gives us great insight into keyword targeting and content topic opportunities that drive qualified and high converting traffic.

How to Find Trending or Popular Instagram Hashtags Using Keyword Tool?

Instagram in-app search showing hashtag autocomplete with post counts for #travel, #travelbag, and #travelph

Depending on your requirements, you can use Keyword Tool to generate a list of popular and trending long-tail Instagram hashtags.

To use Keyword Tool for Instagram hashtags, just enter a word related to the topic of your post into the search box and press enter. Within seconds, you will see a list of hashtags that you can use for your posts or stories.

You can enter different related words or synonyms in the search box to make the tool generate more hashtag suggestions. Besides the hashtags suggestions, Keyword Tool will show you the number of posts that Instagram has for every hashtag.

If you want to find only popular or trending Instagram hashtags, you can use "Filter Results" from the drop-down menu to get Keyword Tool to show you hashtags that have a particular number of posts. By using filters, you can choose either the most or the least popular hashtags depending on your needs.

How Does Keyword Tool Generate Instagram Hashtags?

You have probably noticed that when you start typing words into the Instagram search box, you will see search suggestions showing up below the search bar. This feature on Instagram search is called autocomplete, and Keyword Tool uses the autocomplete of Instagram to generate Instagram hashtags suggestions.

To generate the hashtags, Keyword Tool takes the keyword that you have provided, adds the # symbol before the word, places it into the Instagram search box, and pulls a large volume of suggestions together with a post count for every hashtag.

But it does not stop there - Keyword Tool adds different characters after the focus keyword that you have specified. By doing this, Keyword Tool generates hundreds of Instagram hashtags in a matter of seconds.

To use Keyword Tool as a hashtag generator - just type a word in the search box of Keyword Tool and press enter. You will be instantly redirected to the search results page with hundreds of hashtags that were generated from the focus keyword that you provided.

You can select the most popular hashtags on Instagram by looking at the number of posts that they have, and copy-paste them into the Instagram app when you are making a new post.

1

You type a seed keyword

For example, coffee. One word is all you need.

2

We add # and append characters

Keyword Tool prepends #coffee and appends different letters and numbers, then hits Instagram's autocomplete for each variation.

3

You get hundreds of hashtags

Each suggestion comes with its post count so you can pick the right mix of popular and niche - and copy-paste them straight into Instagram.

How to Get More Likes on Instagram and Gain Instagram Followers with Popular Hashtags

Claude Code + Keyword Tool MCP
ILLUSTRATIVE EXAMPLE
$ claude
You: Find 5 Instagram hashtags for a coffee roaster brand. Mix popular and niche, rank by post count. Pull trend data and flag growing tags.
Claude: I'll pull Instagram autocomplete plus post counts and 12-month trends via Keyword Tool MCP.
╭─ keyword_search(keyword="coffee", platform="instagram", country="us")
╯─ Retrieved 384 hashtags with post counts
╭─ keyword_search(keyword="coffee roaster", platform="instagram", country="us")
╯─ Retrieved 211 niche hashtags, merging with previous set
Scoring by post count, trend slope, and niche fit...
Enforcing Instagram's 5-hashtag limit per post...
Claude: Recommended mix for your next post:
  #coffee                 122M posts   stable
  #specialtycoffee        8.4M posts   +12%
  #coffeeroaster          1.7M posts   +18%
  #singleorigin           712K posts   +9%
  #slowcoffee             124K posts   +24%
  ✓ 1 broad + 3 mid-tier + 1 niche for balanced reach.
  ✓ 4 of 5 tags show accelerating trends - post this week.
  Saved strategy to coffee-roaster-ig-hashtags.csv
  Ready to paste into your Instagram caption.

Instagram hashtags are used to attract more views for posts and Instagram stories. As a result, it helps to generate more likes, comments, and followers for the Instagram account. But this goal is hard to achieve by just using a random selection of hashtags with your posts.

To get more likes and followers, it is important to add only the most relevant hashtags to your posts. If your Instagram photos or videos appear on the relevant hashtag pages, they are more likely to receive better engagement - clicks, likes, and comments. And as a result, show up in the feeds of people that follow the selected tags to get even more attention.

It is important to select only the best hashtags for your post because there is an Instagram hashtag limit. According to Instagram's official guidance, you can use up to 5 hashtags per post. Since the limit is tight, every hashtag counts - focus on the most relevant and popular hashtags that closely match your content.

A good place to start when selecting hashtags is to look at the number of posts that a hashtag has at the moment. Using Keyword Tool, you can experiment between choosing either the most popular, moderately popular or less popular Instagram hashtags for your pictures and videos.

Want to take your Instagram hashtag strategy further? Keyword Tool Pro gives you historical trend data spanning up to 12 months, so you can see which hashtags are growing in popularity and which ones are declining. You can even upload up to 1,000 hashtags in bulk to check their data at once. Export results to CSV or Excel, or connect Keyword Tool to AI-powered workflows using the Keyword Tool API and MCP server for programmatic keyword research.

Keep in mind that Instagram is just one of 15 platforms supported by Keyword Tool. If you also create content for YouTube, TikTok, Pinterest, or other platforms, you can do all your keyword research in one place.

Find People with the Most Followers on Instagram

Have you wondered how to get more followers on Instagram? Sure, you can buy Instagram likes and followers. It is easy but they are likely to be mostly made by bots and fake Instagram accounts.

You can spend money to buy Instagram ads. It could work but may be costly. Instead, there are actually other effective and more organic ways to market your brand on Instagram.

Another method is to use influencer marketing. Influencers on Instagram are seen to be more trustworthy, which is why products or services that they promote come across as authentic. Just like celebrities with a large and loyal following, popular Instagram pages that endorse a brand, product or service have the ability to convert their followers into buyers.

You can manually search for people or pages with the most followers on Instagram, but it will take a lot of time and effort. Instead, a quicker option is to use Keyword Tool for Instagram. Based on your chosen keyword or topic, you can use the People tab to show related Instagram profiles and their number of followers.

From the results, you can select influencers with the most Instagram followers to collaborate with and help promote your brand, product or service to their followers.

Influencer marketing has proven to be one of the most effective methods of online marketing with high ROIs. Whether you are a digital marketer or an entrepreneur running an e-commerce store, using Instagram influencers will make a big difference to your campaigns.

People tab · ranked by followers ILLUSTRATIVE EXAMPLE
sustainable fashion
@ecofashionista_world
Sustainable style creator
2.4M followers
@greenstyle_daily
Eco-friendly outfit ideas
890K followers
@slowfashionmovement
Slow fashion community
540K followers
@conscious.closet
Ethical wardrobe tips
310K followers
@sustainablethread
Sustainable brands reviewed
180K followers
@rewornstudio
Vintage & resale picks
72K followers

+ hundreds more creators ranked by real Instagram follower count

Instagram SEO - How Keywords Work on Instagram

4

Places to add keywords on Instagram
bio, captions, alt text, username

5

Max hashtags per post

2B+

Monthly Instagram users

Did you know that Instagram is no longer just about hashtags? Instagram now supports keyword search, which means that the words you use in your captions, bio, and alt text directly affect how people discover your content. This is what makes Instagram SEO so important for growing your reach.

Just like search engine optimization for websites, Instagram SEO involves using the right keywords in the right places - your profile bio, captions, alt text, and even your username. When someone searches for a topic on Instagram, the platform looks at these keywords to determine whether your content is relevant.

Keyword Tool works as an Instagram SEO tool that helps you find the most relevant keywords for your niche. By entering a topic related to your content, you can discover the keywords that your target audience is using when they search on Instagram. Use these keywords in your captions, bio, and alt text to make your content more discoverable.

For the best results, combine both hashtags and keywords in your Instagram strategy. Hashtags help your content appear on hashtag pages, while keywords help it show up in Instagram search results.

Find Hashtags and Keywords for Instagram Reels

Are you creating Instagram Reels? If so, you already know that Reels receive significantly more reach than regular posts, making them one of the most powerful tools for growing your audience. But to get the most out of Reels, you need to optimize them with the right hashtags and keywords.

The keywords and hashtags you use for Reels work differently than for static posts. Reels are shown in the Reels tab, the Explore page, and in search results. Using trending and relevant keywords can dramatically increase your visibility and help your Reels reach people who are not yet following you.

With Keyword Tool, you can find hashtags and keywords that are specifically relevant to short-form video content. Enter the topic of your Reel in the search box, and Keyword Tool will generate hundreds of suggestions that you can use in your captions and hashtag lists.

Francois Lanthier Nadeau

For the last 3 years, I've used Keyword Tool Pro to refine my content to match relevant search intent, find long-tail keyword opportunities, and crunch search volume for large keyword lists.

Francois Lanthier Nadeau, Content & Growth, Snipcart

Find Viral and Trending Instagram Hashtags

Trending hashtags · 30 days ILLUSTRATIVE EXAMPLE
#quietluxury
accelerating fast
+212%
#cleangirlaesthetic
rising
+88%
#sourdoughtok
rising
+64%
#travelreels
stable
+3%
#dalgonacoffee
declining - skip
-47%

Catch hashtags before they saturate the Explore page and skip the ones losing steam.

Would you like your Instagram posts to appear on the Explore page and reach people who do not follow you yet? Using trending hashtags at the right time can give your posts a significant visibility boost. When you include a hashtag that is currently trending, your content has a better chance of going viral.

Keyword Tool helps you discover trending Instagram hashtags by pulling the latest data from Instagram's autocomplete. Because the suggestions are based on what people are actually searching for right now, they reflect current trends and popular topics.

To find viral hashtags for your niche, enter a broad topic in the search box and look at the suggestions that Keyword Tool generates. You can use the post count data to identify which hashtags are gaining popularity. A mix of trending broad hashtags with more specific niche hashtags is one of the best strategies for reaching new audiences on Instagram.

Instagram Keywords vs Hashtags - What Is the Difference?

You may have wondered what the difference is between Instagram keywords and hashtags. While they are related, they serve different purposes. Hashtags are words or phrases preceded by the # symbol that categorize your content and make it discoverable through hashtag pages. Keywords are the natural words and phrases that people type into Instagram search to find content, accounts, and topics.

When someone searches for a topic on Instagram, the platform looks at keywords in your bio, captions, alt text, and username to determine whether your content is relevant. Hashtags, on the other hand, place your content on specific hashtag pages where users who follow or browse those hashtags can find it.

For the best results, you should use both keywords and hashtags together. Write captions that naturally include the keywords your audience is searching for, and add relevant hashtags to extend your reach. Keyword Tool helps you find both - use the suggestions to identify the right keywords for your captions and the best hashtags for your posts.

Bill Wilkinson

Keyword Tool Pro helps us identify long-tail keyword opportunities. It gives us great insight into keyword targeting and content topic opportunities that drive qualified and high converting traffic.

Bill Wilkinson, Director of SEO, Power Digital Marketing

Frequently Asked Questions

Where does Keyword Tool get Instagram hashtags from?
We get Instagram hashtags from Instagram search suggestions. When you search for something on Instagram, you see the suggestions in the search box. We pull those suggestions in bulk and present them to you.
Do Instagram hashtags still work?
Yes, Instagram hashtags still work and remain an effective way to increase the reach of your posts. While Instagram has evolved to also use keyword-based search, hashtags continue to help your content appear on hashtag pages and get discovered by new audiences.
How many hashtags should I use on Instagram?
Instagram now allows up to 5 hashtags per post. Since the limit is small, make each one count by choosing hashtags that are directly relevant to your content. Use Keyword Tool to find the most popular and targeted hashtags for your niche.
Why can I only add 5 hashtags on Instagram?
Instagram has reduced the hashtag limit to 5 per post. According to Instagram Help, if you include more than 5 tags on a single photo or video, your comment will not post. This is part of Instagram's shift toward keyword-based discovery. Since the limit is tight, use Keyword Tool to find the most relevant and popular hashtags for your niche.
Can you follow hashtags on Instagram?
Instagram removed the ability to follow hashtags. Previously, following a hashtag would show related posts in your feed, but this feature has been discontinued. Instead, Instagram now relies more on keyword-based search and algorithmic recommendations to surface content. This makes Instagram SEO and keyword optimization even more important for reaching new audiences.
How to use keywords on Instagram?
You can use keywords in your Instagram bio, captions, alt text, and username to help people find your content through Instagram search. Write captions that naturally include the words your audience is searching for. Keyword Tool can help you discover the best keywords for your niche.
How to find hashtags for Instagram Reels?
You can use Keyword Tool to find hashtags for Instagram Reels the same way you would for regular posts. Enter the topic of your Reel in the search box, and the tool will generate relevant hashtag suggestions. For Reels, focus on trending and niche-specific hashtags to maximize your reach.
What is the difference between Instagram keywords and hashtags?
Hashtags categorize your content on hashtag pages and start with the # symbol. Keywords are the natural words people type into Instagram search. You need both - keywords in your captions and bio help you show up in search results, while hashtags help you appear on hashtag pages.
How can I see the most popular hashtags?
Keyword Tool shows the number of Instagram posts for some hashtags. To see the full data we recommend using Keyword Tool Pro that will give you the data for every generated hashtag.
How to do SEO for Instagram?
Instagram SEO involves optimizing your profile and content with relevant keywords so that it appears in search results. Use keywords in your bio, captions, alt text, and username. Combine this with a strong hashtag strategy to maximize your discoverability. Keyword Tool helps you find the best keywords and hashtags for your niche.
What additional data can I get with Keyword Tool Pro?
Keyword Tool Pro will give you more results for every search compared to the free version. You will be able to see the full data for the number of posts and followers that each hashtag or Instagram account has. On top of that, there are plenty of other useful features, you can find more information here.
Does Keyword Tool work for other social platforms?
Yes! Besides Instagram, Keyword Tool generates hashtags and keywords for X, TikTok, Pinterest, YouTube, Amazon, Etsy, and 8 other platforms.
Luis Rodriguez

KeywordTool.io has enabled us to quickly identify SEO growth opportunities, do keyword research at scale, and gather data at different geo levels. Its intuitive UX and advanced keyword filtering have played a significant role in the international expansion of our SEO program. Personally, I have used KeywordTool.io for more than 6 years, and it has proved to be an excellent software for start-ups, agencies and enterprises.

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