Long Tail Keywords - How To Find & Use Them For SEO and PPC
What Is A Long Tail Keyword?
For example, as of 2016, every day Google was processing 5.5 billion searches per day. Every search or as marketers call it - a keyword can be defined as a short or a long tail keyword. In most cases, a keyword that has over two or three words in it will be considered a long tail. If a search term has less than three words, most likely it will be regarded as a head term or a short tail keyword.
If you will do search volume analysis, the chances are that short tail keywords will have a higher amount of monthly searches in comparison to the long tail search terms. Despite being seemingly less popular, the long tail keywords will usually bring more targeted traffic to your website that will convert better in comparison to the shorter keywords.
The reason behind is that the long tail keywords articulate more specific search intent and often used by people that are further down into the conversion funnel. For example, a person that might eventually buy an iPhone case, might start his or her keyword research with a search query "iphone cases", then use "best iphone cases 2016", then continue with "black thin silicon case for iphone 6s", and so forth.
In the example mentioned above, a searcher moves further down the conversion funnel as he or she starts to understand what exactly he or she is looking to buy. It is the exact reason why so many people that produce content, sell software, goods or services online are working hard on finding the long tail keywords.
By understanding what are the exact search terms that your target audience is using when searching online, you can create content that will target these long tail keywords. Make the produced content show up in Google results for the corresponding search terms and attract the target audience to your web properties.
How To Find Long Tail Keywords?
There are several ways to understand what are the keywords that people are using when searching for the information online. One of the most popular sources for this data is Google Keyword Planner. Unfortunately, it is an instrument tailored to people that create AdWords campaigns and in most cases will show next to none long tail keywords. The great source of the long tail keywords is Google search suggest.
Search suggestions are generated by the algorithm that aims to produce the most relevant suggestions for a user query. Although it is possible to type keywords manually into Google search box and try to copy phrases that show up in the autocomplete, it is much easier and faster to get these long tail keywords using Keyword Tool. Keyword Tool will take your search term and put it into Google search box along with different letters and numbers. It will copy the generated long tail keyword suggestions and let you look through the list of up to 750 long tail search phrases.
Keyword Tool Is The Best Instrument For Long Tail Keyword Research
Keyword Tool is one of the best instruments for long tail keyword research because it generates only real keywords that are obtained from Google search suggestions in the real-time. When you do a regular search on Google, the maximum amount of suggestions you see is limited to five, Keyword Tool on another hand will pull for you up to twenty keywords for a search term on Google.
The absolutely free version of Keyword Tool will show you up to ten long tail keywords for every search term. The paid Keyword Tool Pro will generate up to twenty keywords from Google autocomplete for a single search term, more importantly, it will help you to analyze keywords by providing statistics that is pulled from Google. You will see the search volume data for the last twelve months, cost-per-click and competition data for long tail keywords on Google AdWords.
How To Use Long Tail Keywords For SEO And PPC?
The best practice is to use long tail keywords while creating content for your website. By doing it, you will make sure that your content answers the real user queries. The best practice of using long tail keywords for search engine optimization is to include the keywords in the title and meta descriptions of your articles. You should also consider including the relevant keywords and their synonyms into the main content on your page, headlines and image alt tags. Please take into consideration that keywords should only be used when it makes sense for people that are reading your text.
If you are running pay-per-click advertising, you can benefit a great deal from using the long tail keywords. If your niche is competitive and the cost-per-click is quite high, you can create laser-focused ads that will target the selected long tail keywords. Quite likely, this tactic will result in higher CTR and quality score for your ads. Another tactic used by many experienced advertisers that work in competitive niches is to find long tail keywords from Google autocomplete and add them as negative keywords to advertising campaigns. By doing it, you can assure that unwanted impressions and clicks will not affect the performance of your ads.