Grow Your Business and Get More Website Visitors with Free Marketing Tools
Growing a business and reaching out to consumers is often challenging, but if you use the right marketing tools, it will make your job a lot easier.
Whether you are a marketer for an agency or corporation, an entrepreneur, a YouTube creator, or an Amazon seller, your ultimate goal is to make money. To do that, you will need to reach the right audience.
In today's increasingly digital world, more and more marketing activity happens on the internet. Consumers are spending more time online, either on smartphones, tablets or computers, which is why digital marketing has become a core component for many businesses.
What are Marketing Tools?
In order to run and manage digital marketing campaigns, you will need to use marketing tools like Google Ads, Facebook Ad Manager, Keyword Tool, and others. There are many types of marketing tools that serve different purposes - digital ad management, search engine marketing, keyword research, social media marketing, lead generation, email marketing, affiliate marketing, and so many more.
Other than marketing tools aimed at reaching out to consumers, there are also a number of marketing analysis tools that can be helpful for businesses to understand consumer sentiment, market trends, and areas of opportunities. Google has a great suite of marketing analysis tools that you can use for free.
Among all, one of the most important goals for a business is to ensure healthy, long term growth of their website. When a business or a company's website (or platform) receives more clicks and visits, it increases the potential to earn more revenue, leads, and new customer acquisition.
There are two ways to go about this. You can either get more clicks to your website with paid Google Ads or through search engine optimization (SEO). Google Ads is a great way to get more visitors to your website quickly, but it may cost you a lot of money in the long run.
A better alternative is to work to improve your website's SEO. You can easily do this using a marketing tool that helps you to perform keyword research, generate keyword ideas with high search volumes, keyword competitiveness, and other valuable data.
How Marketing Tools Help to Grow Websites and Make Money
If you are running an online business, affiliate website or monetizing through lead generation, you need people to visit your website. Not only will you need a lot of traffic, but ideally have the right type of users landing on your page.
To grow a website, there are two primary methods - paid and organic traffic. Investing money into paid ads, like Google or Bing Ads, can attract web visitors quicker. But it is not scalable in the long run, especially if you are a small setup or have a lean marketing budget.
Instead, it is a lot smarter to pour your resources into growing your traffic organically. To do that, you will need a marketing tool for SEO. A good SEO marketing tool will be able to assist you in keyword research and generate a lot of high-value keywords to help grow your website.
SEO is an ideal option for businesses because it has a very low cost yet with potentially high returns in the long run. When your website's SEO is done right, you can expect to receive free clicks and web visitors for many months and years in the future.
Why SEO is an Important Part of Digital Marketing
Compared to other digital marketing channels, SEO gives the best ROI returns in the long term. When you use relevant high volume keywords, your business or company's website will be easier to find by users.
Once your website is optimized for search, you do not need to keep spending money on search ads or banner ads to drive traffic. With the right approach to SEO marketing, you can expect to receive free traffic for years to come.
Whether you aim to get more readers to your website, leads for your company, or customers for your online business, you will be surprised at how powerful SEO can be.
Keyword Tool - The Best Online Marketing Tool for SEO Marketing and Keyword Research
If you are looking to grow your business and get more website visitors organically, you will need a reliable keyword research tool.
Among the many SEO marketing tools in the market, Keyword Tool is arguably one of the best marketing tools around. Keyword Tool is able to generate keywords for multiple platforms, like Google, YouTube, Amazon, Instagram, Bing, eBay, and App Store.
You can use it to find relevant high volume long tail keywords for your digital marketing campaigns, Google AdWords, Bing Ads, and even for social media marketing campaigns. All you need to do is input a desired topic or word and Keyword Tool will generate 1,000s of keywords within seconds for free.
What Makes Keyword Tool Such a Great Marketing Tool
Although Keyword Tool is built as a keyword research tool for SEO, there are actually many other ways to use it as a marketing tool for your company or online business.
The paid version - Keyword Tool Pro can generate 1,000s of keywords, but it can also show you detailed data like search volume, cost-per-click (CPC), and keyword competition level. These are key information that can help you optimize your Google search ads better.
On top of that, Keyword Tool Pro will also show the overall and the month-to-month trend analysis of the generated keywords. That is an incredibly valuable type of information that can help you understand consumer preferences and user search habits.
Analyze Competitors and Perform Marketing Analysis with Keyword Tool
You can perform market research by using the trend analysis chart from Keyword Tool Pro. That way you can plan your content marketing, Google Ads, and social media marketing campaigns more accurately and efficiently.
The paid version, Keyword Tool Pro, also has an Analyze Competitor function where you can input your competitor's URL and find out what are the keywords that your competitor ranks for. In essence, it also has a marketing analysis tool.
Frequently Asked Questions
While there are plenty of useful tools for digital marketing, many marketers find email marketing tools, CRM systems and SEO tools particularly useful. Keyword research tools like Keyword Tool are undoubtedly helpful in understanding what people are searching for online.
Many of the marketing tools have a free tier with limited functionality. You can use Keyword Tool to find keywords and understand what people are searching for online absolutely free.
To do that you will need to use a keyword research tool, some of the most popular once are Google Keyword Planner, Google Trends, and Keyword Tool.
Keyword Tool will help you to understand what keywords people are using when searching online, and you can use these keywords to create content that will get you more visitors, leads, and customers.