Very often, we get amazing stories from our Keyword Tool Pro clients on how Keyword Tool Pro has helped them in their business goals and marketing efforts. Recently, we had the opportunity to interview Jeff Rizzo, CEO and founder of Rizknows LLC on his experience with using Keyword Tool Pro.
Check out this Keyword Tool Pro case study and learn some useful keyword research tips.
Q: Tell us a bit about your company
A: Rizknows LLC is a fast-growing digital media company that operates multiple internet properties, including popular websites, YouTube channels, and a mobile app. The company’s content primarily focuses on high-quality, honest reviews and comparisons of popular consumer products.
Q: In your opinion, how important is keyword research for companies with an internet presence today?
A: Extremely important. Every internet company’s goal is to garner more views, more likes, and more engagement because that will lead to more revenue. Keyword research allows you to optimize your content so that your work can be seen by more people.
Q: Tell us how has Keyword Tool Pro helped your business?
A: Keyword Tool Pro is a major asset for our business. We use it every day. It’s a wonderful tool that we use for content programming and staying on top of industry search trends.
Q: What Keyword Tool Pro search engine do you use the most?
A: We use Keyword Tool Pro for Google to get keyword suggestions for our marketing activities.
Q: What’s your favorite feature in Keyword Tool Pro?
A: We like that you can switch between Google and YouTube when researching search trends.
Q: Speaking of YouTube, I noticed your company has a popular YouTube channel. How has Keyword Tool Pro helped in growing your views and subscriber count?
A: Keyword Tool Pro has been a valuable resource for us in terms of growing our YouTube channel. By researching search trends for both YouTube and Google, we’re able to optimize our content and ensure maximum viewership.
Q: Could you share a little about your company’s approach to SEO?
A: Generally, our goal is to provide helpful content and for our videos to rank near the top of Google and YouTube for the particular products we review.
Q: Does your team have a specific process of doing keyword research?
A: There’s no secret formula. For us, it’s dictated more by the individual product or industry. We’ll research which words, phrases or questions for each product that will push the video higher in search.
Q: What advice would you give to others who are just starting out with keyword research?
A: Take your time. Sign up for Keyword Tool Pro and really explore all the different features. Use the various filters, analyze competitors, look at related keywords, etc.
We hope this case study has given you some insights on how to use Keyword Tool Pro to do effective keyword research.
About Rizknows LLC
Jeff Rizzo is the Founder & CEO of Rizknows LLC, a fast growing digital media company that operates multiple internet properties, including popular websites, YouTube channels, and a mobile app. The company’s content primarily focuses on high-quality, honest reviews and comparisons of popular consumer products.