Search Analytics In Google Webmaster Tools For Keyword Insights And Research
Search Analytics report - is an extremely valuable source of information that helps to understand how people find your website on Google. Using this report you can see the pages of your website that received impressions and clicks on Google search during the last 90 days.
Basically, this report gives a fairly comprehensive overview of your website performance on Google. It shows the amount of impressions, clicks, average CTR, and average position on SERP that your pages get. The data can be segmented by the actual pages, search queries, countries and devices.
The report also helps monitoring the performance on the different verticals of Google search, whereby the performance data on Google web, image and video search is provided.
Basically, since Google has stopped providing the precise referral data regarding the keywords that have sent traffic to a website from Google search, Search Analytics report in Google Search console became pretty much the only source of information, where webmasters can get some data about the keywords that send traffic to their sites from Google.
While Search Analytics report definitely is a very valuable source of information about keywords it has many disadvantages. The obvious one is that it only shows the keywords that are already giving you impressions and clicks on Google, while you definitely can look into improving the performance for the provided keywords, you don't get any recommendations on how you can expand the set of keywords you are ranking for.
Another drawback of Search Analytics if that the maximum period of time, you can get data for is 90 days, which makes it difficult to observe the trends in your performance on search over the longer periods of time.