What Is A Long Tail Keyword?
For example, as of 2016, every day Google was processing 5.5 billion searches per day. Every search or as marketers call it - a keyword can be defined as a short or a long tail keyword. In most cases, a keyword that has over two or three words in it will be considered a long tail. If a search term has less than three words, most likely it will be regarded as a head term or a short tail keyword.
If you will do search volume analysis, the chances are that short tail keywords will have a higher amount of monthly searches in comparison to the long tail search terms. Despite being seemingly less popular, the long tail keywords will usually bring more targeted traffic to your website that will convert better in comparison to the shorter keywords.
The reason behind is that the long tail keywords articulate more specific search intent and often used by people that are further down into the conversion funnel. For example, a person that might eventually buy an iPhone case, might start his or her keyword research with a search query "iphone cases", then use "best iphone cases 2016", then continue with "black thin silicon case for iphone 6s", and so forth.
In the example mentioned above, a searcher moves further down the conversion funnel as he or she starts to understand what exactly he or she is looking to buy. It is the exact reason why so many people that produce content, sell software, goods or services online are working hard on finding the long tail keywords.
By understanding what are the exact search terms that your target audience is using when searching online, you can create content that will target these long tail keywords. Make the produced content show up in Google results for the corresponding search terms and attract the target audience to your web properties.