In order to run and manage digital marketing campaigns, you will need to use marketing tools like Google Ads, Facebook Ad Manager, Keyword Tool, and others. There are many types of marketing tools that serve different purposes - digital ad management, search engine marketing, keyword research, social media marketing, lead generation, email marketing, affiliate marketing, and so many more.
Other than marketing tools aimed at reaching out to consumers, there are also a number of marketing analysis tools that can be helpful for businesses to understand consumer sentiment, market trends, and areas of opportunities. Google has a great suite of marketing analysis tools that you can use for free.
Among all, one of the most important goals for a business is to ensure healthy, long term growth of their website. When a business or a company's website (or platform) receives more clicks and visits, it increases the potential to earn more revenue, leads, and new customer acquisition.
There are two ways to go about this. You can either get more clicks to your website with paid Google Ads or through search engine optimization (SEO). Google Ads is a great way to get more visitors to your website quickly, but it may cost you a lot of money in the long run.
A better alternative is to work to improve your website's SEO. You can easily do this using a marketing tool that helps you to perform keyword research, generate keyword ideas with high search volumes, keyword competitiveness, and other valuable data.