If you are looking to grow your channel, there is no better way than to leverage off YouTube trends.
As the second most visited video sharing platform on the web, YouTube shows all the most popular and currently trending topics from around the world. It is host to the latest news, current events, and viral content.
Tastes change, and information spread faster than ever before. It has become crucial for brands and creators to produce content that are timely and relevant, especially on trending stories.
Diving deeper into YouTube trends can unearth a wealth of data that you can tap into to learn more about hot topics and consumer behaviors. In turn, it will help to create content that resonates with the most amount of viewers.
But how do you know what is trending?
How to find YouTube trends?
There are many resources to find the latest, real-time data on YouTube trends. Here are some popular options:
- YouTube Trending dashboard (based on the user’s country)
- Popular on YouTube page (globally)
- Google Trends for YouTube
- Keyword Tool for YouTube
Knowing where to find and spot trends are not enough. You should also understand how videos become viral on YouTube. Only then you will be able to make the most out of current trends.
Trending on YouTube
The YouTube Trending page displays a wide variety of videos that show what’s happening on YouTube and around the world. You will find content like new releases by popular artists, movie trailers, funny clips, and viral videos.
The page displays trending videos that are localized to the viewer’s country (except for India, where instead YouTube Trending displays the same list of trending videos for each of the nine most common Indic languages).
You also have the option to change the country setting to view what is currently popular in a specific location.
Every time the page updates, which is roughly every 15 minutes, the video rankings may change positions in the list.
How does a video get ranked on YouTube trends?
The competition for content to be displayed on YouTube Trending page is fierce. Since the page can only show a limited number of videos, the platform chooses content that is most appealing to a wide range of people.
It also needs to capture the breadth of what’s happening on YouTube and around the world, whereby the best-ranked videos are often unique or surprising.
YouTube Trending aims to balance all of these considerations. To achieve this, the page considers many signals, including:
- Total (and current) view count
- The rate of growth in views
- Where views are coming from (including outside of YouTube, e.g., social media, blogs, media portals, etc.)
- The age of the video
YouTube states that:
These signals mean that the video with the highest view count on a given day may not be #1 on YouTube Trending, and videos with more views may be shown below videos with fewer views. Even if your video meets all the above criteria, it may not appear on YouTube Trending, as many other videos may also meet those criteria.
The system tries to choose videos that will be most relevant to viewers and most reflective of the broad content on the platform.
Sourcing and tapping into hot trending topics
Pages like YouTube Trending and Popular on YouTube can become valuable resources for brands, marketers or creators, giving a sneak peek into what is currently popular. It shows what is now in trend and allows you to leverage off a particular topic to reach out and connect to the most amount of viewers.
The data from these pages can be extracted using tools like Google Trends for YouTube or Keyword Tool for YouTube. These tools will give you a deeper insight into specific topics and search behaviors of viewers that can be filtered by time periods and geographic locations.
Not only will you get a more detailed look at current trending topics, but also seasonal fluctuations. Creating popular content can be great for short-term burst in views, but understanding seasonal search behaviors will help you create content that has long-term viewership potential.
What can you do with YouTube trends data?
Whether you are a brand, a marketer, or a content creator, you should be in-the-know about what is going on in your industry, your community or country, and in some cases, the world. It will help you craft new content that is popular and relevant to your target audience.
Using a tool like Keyword Tool for YouTube will give you valuable data that you can use as a base to build new content. The data will show you high-volume keywords, current popular topics, and seasonal fluctuations. You will also gain a better insight into viewer tastes and consumer behavior.
There is always something to make a video about. It’s a big world where new things happen every day, in every niche and genre. If you are looking to climb to the top of YouTube’s search engine results, you should be among the first creators to make a video about a trending topic.
How to leverage from YouTube trends
If you are a marketer or content creator looking to ride the wave of a viral topic, you will need to:
- Find the trending topic (e.g., on Google News, YouTube Trending, or other related platforms)
- Locate the source of the video (in this case, from YouTube)
- Analyze the related keywords and topics of the video
For example, if your channel produces content on movies, you might want to ride on the trending wave of Aquaman. To do this, copy and paste the link of the video into the input field and press enter. The results will show you all the related keywords of the video:
Find high-volume keywords that are related to the video that you are planning to create. For the video, you can use these keywords to add to the title, description, tags, and hashtags. If you are planning to create an article or blog post about the trending video, you can insert the related keywords into the post.
From the list, you can see some high-volume keywords that you can use as a base to create new content. Although these keywords were pulled from Google, it still gives a good indication of the overall popularity of the topic.
Using this example, the list can already yield over four potential topics for your movie-themed YouTube channel (including blogs and other social media platforms). For example:
- 10 Things You Didn’t Know About Patrick Wilson
- Who is the Black Manta?
- Nicole Kidman: The Queen of Transformations
- Aquaman the Movie vs. Throne of Atlantis the Comic Book
This powerful method can be applied to a wide variety of topics and help to give you new topic ideas. At the same time, it can also help increase the searchability of your content on both Google and YouTube.
Creating seasonal content through YouTube trends
Viral videos are often once-off events. Brands and marketers can ride on the latest popular topic or event, but it often only produces short-lived bursts of views. For a more sustained growth of your channel, you will need to tap into seasonal fluctuations of search behaviors.
Keyword Tool for Google Trends can pull data that shows the relative popularity (calculated from 0-100) of a topic or search term compared to all searches on all topics. You can change the search based on either Global or any of the countries supported by Keyword Tool. The result will show you a graph of relative search volumes for the past 12 months:
For example, the search term “bluetooth speakers” on YouTube shows a sizeable monthly search volume. The largest spikes in search are found in November (before Thanksgiving) and December (for the period of Christmas and Black Friday), which can be used to your advantage.
If you are running a channel dedicated to electronics or audio-visual equipment, these data indicating specific YouTube trends will prove to be invaluable. You will be able to spot seasonal fluctuations that can help you plan in time to produce targeted content and efficiently utilize resources for trending periods for maximum impact.
Try to apply these methods and strategies on any type of channel, and you will be surprised at the difference it will make for the growth of your channel.