More and more people have started using Pinterest for business as they’ve realized how a strong Pinterest presence can benefit them.
Pinterest provides a unique opportunity for businesses to get a spike in their traffic, leads, and sales for basically free!
But for that to be possible, brands need to know the right way to market on Pinterest so that their efforts won’t be in vain. This article is here to tell you all about the new tactics and marketing tips on Pinterest for 2023!
Let’s start from the very basics of what Pinterest Marketing is.
What is Pinterest Marketing for businesses?
Gen-Z and millennials who want to bring fresh business ideas to the table often go on Pinterest to see trending and new ideas.
To define Pinterest marketing in simple words, we can say it is a collection of methods that leverage Pinterest in your company’s marketing plan to attract new customers and increase brand awareness.
This marketing strategy can yield serious and long-lasting results if your target audience loves to surf on Pinterest.
You can easily sell and advertise your product or service digitally with the help of eye-catching image and video pins to attract your target audience. Of course, you also need to make sure that the content you’re putting out is helpful to your audience. For example, this pin by PopSugar.
Let’s see how we can work on some great strategies on Pinterest to get consistent results.
6 Proven Strategies for using Pinterest for business in 2023
This article won’t focus on marketing strategies for Pinterest. It will focus on marketing strategies for Pinterest that are valid in 2023. This way you won’t be making any mistakes or investing time in something that’s old and doesn’t work.
1. Create Pins Consistently
Be sure to upload 3-5 pins every day to your business account feed because anything less than that won’t work.
In the past, many Pinterest marketing experts suggested pinning anywhere from 15-20 pins a single day. But new experiments have found out that 15-20 pins are redundant and will have more or less the same impact as pinning 3-5 times a day.
You can schedule pins using efficient online tools to help you organize things properly and ensure you’re pinning consistently. Remember, consistency is key. If you’re pinning ten pins one day and two the next, it won’t help you. Decide on the number of pins you can commit to a single day. Then make sure to reach that target every day.
Also, it would help if you worked on your pin content creation strategy. Like, see what the brands are doing in the Pinterest community and reach different target audiences.
A good practice is to analyze your competition and look at how they are leaving a mark on Pinterest.
2. Do Pinterest SEO for Pins
Every marketer wants to see his business get to the top of Google searches.
If you want to make it to the first page of the search engine, SEO is crucial for content.
Your pins need to be optimized for the right keywords to attract the right audience.
One of the best ways of finding the right keyword for Pinterest marketing is our Pinterest Keyword Tool. Our tool is accurate and up-to-date, as we get our data directly from Pinterest to keep it highly relevant.
This way, our customers can see actual results by using these keywords. This is because they aren’t estimates, outdated, or sourced from a third party. They are 100% real keywords that Pinterest users are using on a daily basis, so you can trust them completely!
Enter your desired term in our Pinterest Keyword Tool search bar and hit enter.
The first thing you’ll see is a summary of how popular a keyword is and its performance over the past 12 months.
As you scroll down, you can see other keywords related to your seed keywords and see their data, as shown in the image below. This is what Keyword Tool Pro users will see.
This way, you can conduct in-depth keyword research for Pinterest marketing. You can also copy or export the selected keywords.
You can include relevant keywords and hashtags to optimize your board and pin. We wrote an in-depth article about Pinterest keywords and how to use them. You can check it out here.
3. Use Pinterest Ads
Ads are another excellent strategy to promote your business on every social platform. Advertisers on Pinterest can promote their campaigns based on keywords, preferences, geography, age, and other metrics to ensure they get to the right people.
Furthermore, Pinterest has an option for comprehensive audience targeting that allows marketers to reach out to particular categories of Pinterest users. Such as people who viewed your homepage, people who liked or commented on your pin, people who have spent time scrolling through your week, or people who are following you.
These options help creative teams become more visible.
4. Create a specific theme for your brand board
If you have a collection of boards with different pins organized according to a specific theme or content plot, it will lure your viewers into exploring every board to learn something new.
In other words, the board helps brands to effectively combine informative, intriguing, and inspiring pins in a hierarchical structure.
Before Pinterest users used to have a single board where they stored all their pins. Now, they can split their pins into different categories to be more organized and keep users on their page for a longer time.
5. Build a robust online community:
Every successful social media profile is built on a network of engaged and interested followers who want to interact with your business.
Before Pinterest creators paid little to no time to community interactions, however, in 2023, community interaction is one of the most effective ways to engage a user.
Experts say it’s critical to provide inspiration, offer unique ideas, and start conversations about subjects that interest your followers.
You can do that by following other accounts, pinning, and responding to their posts that you like. A healthy conversation will cultivate a strong relationship between you and your followers.
To develop a community and increase your audience, you could also create a group board and encourage your fans to pin posts to it.
This strategy increases the overall engagement of your brand, which is a key metric to have a successful presence on Pinterest for business purposes.
6. Analyze Pinterest metrics and results
An effective Pinterest marketing plan is based on numbers.
In other words, it’s crucial to track, measure, and analyze important Pinterest data and audience behavior. Gone are the days when you just posted a pin and then forgot about it.
Examining your Pinterest Metrics is a positive approach to identifying what’s effective for your audience and may assist you in optimizing your Pinterest marketing plan.
If you have a Pinterest for Business account, you may see all the in-app metrics linked to your profile. You can simply see how many hits your profile and pins receive each month, which material performs the best, and how much traffic you direct to your website.
How to set up a Pinterest Business Account
Now that you know about the bits and bytes of Pinterest marketing strategies start by setting up a business account to begin the execution.
Just follow these simple steps:
- Go to www.pinterest.com or download the Pinterest app to your mobile device.
- Click “Signup”
- Enter all of your personal and business information, such as email, password, age, business name, description, and so on.
- Describe your company’s characteristics and include a link to your website.
- Create your first Pinterest board and start marketing!
That’s it! You have created a business account for your brand.
Be sure to write a concise business description that clearly defines what you offer.
Start using Pinterest for Business today!
We are sure that this guide helped you decide whether to invest your time and effort on Pinterest for business or not.
In our opinion, It’s the ideal platform for showcasing your brand, company, and products to a highly-creative audience with lots of buying power.
Start using Pinterest for business today so you can start seeing positive results right away!