100 Most Asked Questions on Google in 2023

In this article, we are going to list the 100 most-asked questions on Google in 2023!

We pulled this data from Keyword Tool and categorized them based on the Five Ws (and 1 H, and a few others).

Before we show you the complete list of the 100 most-asked questions on Google this year, we’ll kick off this article with a summary of the top 10 most-asked questions and their average monthly search volume.

Top 10 Most-Asked Questions On Google In 2023

The only exceptions to the top 10 list are “where’s my refund,” “when are nba playoffs,” and “who is in the playoffs nba.” These searches (as shown in the screencaps from Keyword Tool below) are seasonal in nature.

Do keep in mind these results are only available with the Keyword Tool Pro membership.

The term, “where’s my refund” was made almost exclusively by residents in the United States regarding their tax refunds. According to the IRS, they started processing tax refunds on 24 January 2022 for income filed in 2021 and on 23 January 2023 for income filed in 2022. That explains why taxpayers begin asking about their tax refund status on Google in January, then peaking in February and March before dying in May.

NBA playoffs in 2022 lasted from April 16 to June 16, which is reflected in the following graphs. The public interest started to rise in April, peaked in May, and then died in June when the tournament finished.

Aside from these seasonal question keywords, the other questions had a more steady and consistent number of searches month-to-month. They are – what we’d like to call – evergreen questions. And there’s a whole lot more from where they came from.

Here is the complete list of the 100 most-asked questions on Google in 2023:

Most Asked Questions for “What”

Most Asked Questions for “Why”

Most Asked Questions for “Who”

Most Asked Questions for “When”

Most Asked Questions for “Where”

Most Asked Questions for “How”

Most Asked Questions for “Does”

Most Asked Questions for “Is”

Most Asked Questions for “Can”

Most Asked Questions for “Are”

As you can see, people are a curious lot. And we sure ask a lot of funny questions. This large number of searches also shows how much user behavior online has changed. Today, Google doesn’t just help users find information. It also assists in showing relevant searches based on user intent.

People use search engines like Google as an intelligent assistants to help them find relevant information in the easiest and quickest way possible. And one of the more popular ways that people search on Google is by asking questions.

Use Question-Based Long-Tail Keywords To Create New Content For 2023!

If you’re planning to create a new content direction or looking for new keyword ideas for 2023, a great way would be to use long-tail keywords in the form of questions. Keyword Tool is the only keyword research and SEO tool that has a dedicated function to help users find high-volume question-based keywords.

You only need to input the focus keyword or topic in the input field on Keyword Tool and click the “Questions” tab. For example, if you’re running an online pet store with dog owners as your main customers, you can create new content that answers a lot of questions related to dogs that get asked on Google.

At a glance, it’s clear that the question-based keywords for “dogs” will make great search terms for your content. They attract large yet consistent search volumes month-to-month and have relatively low keyword competition levels, averaging around 5.

Once you start scrolling down, you’ll find a long list of dog-related, question-based long-tail keywords:

Putting aside the keywords related to “war dogs” (which is a popular Hollywood movie), others are suitable long-tail keywords for your online pet store blog.

Another useful feature on Keyword Tool is the month-to-month trend graph. When you hover over the graph of the keyword “can dogs eat strawberries,” there’s a clear spike in searches between the months of May to July. This is most likely because strawberry is a summer fruit and is usually eaten around this time the most.

What does that tell you, and how does it help in your content planning? For this particular keyword, the low search volumes in those months reflect consumer habits. Strawberry is available in the summer, but the fruit’s demand starts dipping in August and continues to do so until February.

So if you’re planning to publish a blog in 2023 about the effects of strawberries on dogs, then the graph tells us to do so in May.

Analyze keyword trends for optimal SEO and better content planning

With this data, you’ll have a clearer idea of not just what keywords to use but also which market to target and when to post and promote your content. This kind of insight is incredibly useful for article creation, social media promotion, and Google Ads buying. The best part? You can apply this to any type of content and keyword that you’d like.

Now, let’s go back to the “dog” question-based keyword list. Scroll down further, and you’ll find an exhaustive list of questions with high search volumes covering a variety of subject matters:

These types of long-tail keywords can be used in many different ways. You can insert them in title tags, meta descriptions, headlines, body, Google Ads, and even social media copy. They can also be used as inspiration to create more content and blogs around!

Most people often assume that a high-volume focus keyword can bring in a lot of clicks and traffic. While that may be true, it doesn’t bring in a targeted, relevant audience like how long-tail keywords do. And when you use question-based keywords, it goes directly in line with Google’s push to show results based on searcher intent.

People ask questions on Google when they are looking for a solution to a specific problem. When you create content that provides a solution to your target audience and optimize that content with the question that they’re asking, you’ve hit the jackpot! This is how you will raise your conversion rates.

A lot of people use shorter focus keywords (that have large search volumes) to get more organic traffic, but fewer understand the power of using question-based long-tail keywords.

Find them for free on Keyword Tool and start including them in your SEO and content workflow for 2023!

Frequently Asked Questions