Instagram is a popular social media platform that millions worldwide use to share photos, videos, and other content. It has become a valuable tool for individuals and businesses to connect with their followers and promote their products and services. Many people and organizations have built large followings on Instagram, and some have become known for being the most followed on Instagram.
Take a quick look at how the top 10 most followed Instagram accounts have changed from January 2014 to January 2023.
15 Most Followed Instagram Accounts In 2023
|Instagram Account||Instagram Handle||No. Of Followers|
|Cristiano Ronaldo||@cristiano||517 Million|
|Leo Messi||@leomessi||391 Million|
|Kylie Jenner||@kyliejenner||375 Million|
|Selena Gomez||@selenagomez||364 Million|
|Dwayne Johnson||@therock||353 Million|
|Ariana Grande||@arianagrande||344 Million|
|Kim Kardashian||@kimkardashian||336 Million|
|Khloé Kardashian||@khloekardashian||283 Million|
|Justin Bieber||@justinbieber||269 Million|
|Kendall Jenner||@kendaljenner||266 Million|
|National Geographic||@natgeo||250 Million|
|Taylor Swift||@taylorswift||236 Million|
|Jennifer Lopez||@jlo||229 Million|
15. Jennifer Lopez (@jlo) | 229 Million Followers
Starting off the list, with 229 million followers, we have the musician and actress Jennifer Lopez, who likes to go by J.Lo.
She frequently posts selfies, modeling pictures, and trailers whenever she appears in a new show or movie.
She also often uses the platform to raise awareness and support important causes.
14. Taylor Swift (@taylorswift) | 236 Million Followers
The next person who has the most Instagram followers is none other than Taylor Swift, a talented singer, and songwriter. With 236 million followers on the platform, she shares a mix of personal photos, behind-the-scenes glimpses of her life and career, and professional shots from her various projects and photoshoots.
Taylor Swift also uses her Instagram account to promote various causes and charities. She has used her platform to raise awareness and support for education, disaster relief, and animal welfare issues.
13. National Geographic (@natgeo) | 250 Million Followers
The first brand on this list, and it’s a nature magazine! With 250 million followers, National Geographic shares a mix of breathtaking photos of the natural world taken by their talented photographers.
They also share informative articles and captions about the animals, landscapes, and environments featured in their photos. National Geographic really took advantage of the visually focused platform to share stunning pictures of our ever-so-mysterious planet. No wonder they landed a spot in the most followed accounts on Instagram list.
12. Nike (@nike) | 257 Million Followers
The second brand to grace the list is the multinational sportswear company known for its high-quality athletic clothing and equipment. With 257 million followers, Nike keeps their followers engaged by sharing a mix of photos and videos showcasing its products, as well as inspirational and motivational content related to sports and fitness.
They often feature professional athletes and everyday people using their products and achieving their fitness goals, which is a fantastic marketing strategy.
11. Kendall Jenner (@kendaljenner) | 266 Million followers
We finally have the first member of the Kardashian-Jenner family on the list. You’ll find her account visually pleasing and aesthetic, with many of her posts related to her modeling career.
The Instagram feed is carefully crafted with professional photoshoots, and there isn’t much of a personal touch to it.
You can even say that it serves as a portfolio for her modeling career.
10. Justin Bieber (@justinbieber) | 269 Million Followers
Kicking off our top 10, we have the Canadian singer who is inarguably one of the biggest pop stars in the world.
He frequently posts about his day-to-day activities, so keeping up with his private life is not hard.
He also sometimes throws in goofy pictures of himself and his buddies. A quality that makes him stand out from the other accounts on this list.
9. Khloé Kardashian (@khloekardashian) | 283 Million Followers
Just recently taking over Justin Bieber, we have another member of the Kardashian-Jenner family with 283 million followers.
Her Instagram account is a showcase for her personal and professional life. She uses the platform to share updates about her family and personal interests and promote various products and causes.
Not only that, but Khloe Kardashian’s Instagram account also serves as a channel for her personal brand, and she uses it to engage with her fans to promote her various business ventures.
She also uses it to share personal messages and connect with her fans more intimately.
8. Beyoncé (@beyonce) | 286 Million Followers
She is known for her stunning visuals and captivating performances and brings that same level of excellence to her Instagram account.
Beyoncé mostly shares personal photos, behind-the-scenes glimpses of her life and career, and stunning professional shots from photoshoots and music videos.
She often uses the platform to tease upcoming projects and share glimpses of her creative process.
7. Kim Kardashian (@kimkardashian) | 336 Million Followers
We have member #3 of the Kardashian-Jenner family (they are really dominating this list). Kim Kardashian is also inarguably the most famous Kardashian and is responsible for kickstarting the family’s fame.
She has over 336 million followers on Instagram, all devoted to the celebrity.
Her Instagram feed is a mix of family and business content, where she talks about multiple brands, like her clothing line and makeup products.
6. Ariana Grande (@arianagrande) | 344 Million Followers
Another musician on the list, this time we have the globally renowned singer and actress who has released several critically acclaimed albums and starred in numerous television shows and movies.
With 344 million followers, you’ll catch her often posting selfies, candid shots of her daily life, and occasional sneak peeks of her upcoming album and music videos.
5. Dwayne Johnson (@therock) | 353 Million Followers
The 5th most followed person is none other than Dwayne The Rock Johnson!
A renowned actor who’s appeared in multiple high-grossing action films and a professional wrestler, it’s no surprise he makes it to the top 5 on the list with 353 million followers.
Even though he rose to fame because of his wrestling, his latest projects have all been related to the movie entertainment industry, which actually suits him really well.
He consistently shares engaging and inspiring content, and his followers can get an inside look at his life and career, which is mostly related to body fitness and his upcoming projects.
4. Selena Gomez (@selenagomez) | 364 Million Followers
Selena Gomez is the last musician on the list, which also makes her the most-followed musician on Instagram at a whooping 364 million followers.
She was a Disney star child featured in various shows like Wizards Of The Waverly Place.
Since she has been in entertainment since her childhood, it’s no wonder she’s one of the most followed on Instagram!
3. Kylie Jenner (@kyliejenner) | 375 Million Followers
Even though Kim Kardashian was the one to start the Kardashian-Jenner fame, it was Kylie who grew exponentially and was one of the first ones to have the most followers on Instagram.
She was also one of the first people to make a billion dollars under the age of 18.
But that comes as no surprise since she models, does highly valued sponsored posts, has a very famous cosmetics line, and, last but not least, a swimwear line as well.
2. Leo Messi (@leomessi) | 391 Million Followers
We have our first athlete on the list, a professional footballer. It’s none other than the GOAT himself. Leo Messi. Being a global sports icon, he has amassed a shocking 391 million followers on the platform.
His Instagram feed is almost entirely centered around his career, with some odd occurrence of family photos.
Leo Messi is a private celebrity which means he seldom shares events in his personal life, much to his fan’s and media’s disappointment.
1. Cristiano Ronaldo (@cristiano) | 517 Million Followers
If you’ve ever touched a football, you’ve probably heard of Cristiano Ronaldo. That’s how famous he is. This is why it is no surprise that Ronaldo is the most followed on Instagram with a staggering 517 million followers, which is leagues above all the other accounts on this list.
Just like his all-time rival (Messi), his feed is full of his plays and football-related content. But while you’re stalking him, you might also find sponsored posts here and there.
Most Followed On Instagram: An Elite club
So what did you think of the most followed accounts on Instagram? Was this list what you expected when you clicked on the article?
Even though the list is very diverse (singers, athletes, models, TV channels), all these people have something in common: hard work, determination, and talent.