{"id":91,"date":"2018-04-02T08:19:51","date_gmt":"2018-04-02T00:19:51","guid":{"rendered":"https:\/\/keywordtool.io\/blog\/?p=91"},"modified":"2023-07-19T20:05:34","modified_gmt":"2023-07-19T12:05:34","slug":"regular-keyword-research-opportunities","status":"publish","type":"post","link":"https:\/\/keywordtool.io\/blog\/regular-keyword-research-opportunities\/","title":{"rendered":"Regular Keyword Research is the Key to Discovering Hidden Traffic Opportunities. Here\u2019s How."},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Here\u2019s an interesting fact about our customers: A Keyword Tool Pro subscriber on average makes<strong> 600 keyword searches in a month<\/strong> (or 20 searches a day).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">My question to you<\/span> <span style=\"font-weight: 400;\">is &#8211; How often do <\/span><i><span style=\"font-weight: 400;\">you <\/span><\/i><span style=\"font-weight: 400;\">do keyword research?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The best keyword data-crunchers know that effective keyword research is <\/span><b>like a marathon<\/b><span style=\"font-weight: 400;\">, not a sprint.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"image-placeholder video video-youtube\" style=\"padding-bottom:56.25000000%\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Zv3e_sOCEL0?rel=0&amp;controls=1&amp;showinfo=0&amp;enablejsapi=1&amp;width=560&amp;height=315&amp;v=Zv3e_sOCEL0&amp;t=59s&amp;ab_channel=KeywordTool\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Did you know that in an <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2015-10-26\/google-turning-its-lucrative-web-search-over-to-ai-machines\"><span style=\"font-weight: 400;\">interview with Bloomberg<\/span><\/a><span style=\"font-weight: 400;\">, a senior Google research scientist admitted that <\/span><b>15% of keywords<\/b><span style=\"font-weight: 400;\"> that people enter into Google\u2019s search box every day have never been seen by Google before?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, another reputable source, Search Engine Land reported that Google processes about 5,500,000,000 (yes, it&#8217;s 5.5 billion) searches per day. It means that there are around <\/span><b>825 million <\/b><span style=\"font-weight: 400;\">brand new keywords appearing on Google every single day!<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">\f<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>The Benefits Of Regular Keyword Research<\/b><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">We brush our teeth regularly to maintain proper dental hygiene. The same goes for our websites. If you wish to drive&nbsp;<strong>targeted, consistent traffic<\/strong>&nbsp;to your pages, you have to research new keywords on a <strong>regular basis<\/strong> and create fresh content targeting these keywords.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There\u2019s literally <strong>no cap<\/strong> on the amount of traffic you can earn from Google or other search engines. By exploring new keywords every day, you can grow your website\u2019s traffic, leads and sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We have built Keyword Tool Pro with one purpose in mind: to help you <strong>uncover hidden traffic opportunities<\/strong>. Lets look at some real-life examples of how you can use Keyword Tool Pro to find new keywords.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Trend Spotting With Keyword Tool Pro<\/b><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019re doing keyword research for <\/span><b>Football<\/b> related articles.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">From November 20th to December 18th, Fifa World Cup was held in Qatar, an event that attracts the attention of millions of people from all over the world.&nbsp;<\/span><\/p>\n\n\n\n<p>You can see this yourself with the help of Keyword Tool data.&nbsp;<\/p>\n\n\n\n<p>Keyword suggestions related to Fifa World Cup got almost 75 million searches, and that was in the span of 2 months since it&#8217;s a seasonal keyword.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/05\/19043247\/keyword-research.png\" alt=\"trending keywords\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Fast forward to January 2023 &#8211; you can see how sharply the search volume dropped.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It just shows how fast the search popularity can change even in one month.<br><br>Keyword Tool Pro can help you spot these sudden changes in search popularity, but only if you make an effort to do keyword research regularly.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Google Autocomplete Reveals Popular And Trending Terms<\/b><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">As mentioned earlier in this article, every day 15% of search terms are completely new to Google. Google Autocomplete (Keyword Tool Pro\u2019s source of keyword data) <strong>updates itself with these new and trending terms on a daily basis<\/strong>.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How Google Autocomplete Works, According To Google:<\/b><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Predictions are made based on factors, such as the popularity and <\/span><b>freshness of search terms<\/b><span style=\"font-weight: 400;\">. <a href=\"https:\/\/support.google.com\/websearch\/answer\/106230\">According to Google, the search predictions that you see in Google autocomplete come from<\/a>:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><strong>The terms that you\u2019re typing<\/strong>.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Relevant searches you have <strong>done in the past<\/strong> (if you\u2019re signed in to your Google Account and have Web &amp; App Activity turned on).<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>What other people are searching<\/strong> for, including Trending stories. Trending stories are popular topics e.g. in your area that change throughout the day. Trending stories aren\u2019t related to your search history.<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">As you can see, just by searching on Keyword Tool Pro, you can tap into this invaluable vault of fresh keyword data. For trend-spotting, we recommend sorting your search results by \u201c<strong>Keyword Ascending<\/strong>\u201d instead of \u201c<strong>Search Volume &#8211; High to low<\/strong>\u201d. Very often, keywords starting to trend might not have the highest search volume.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/29155336\/ascending-keywords-.gif\" alt=\"ascending keyword filter\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How To Get <em>Even More<\/em> Trending Keywords For Your Next Keyword List<\/b><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Earlier, we talked about how \u201cFifa World Cup\u201d <\/span><i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/i><span style=\"font-weight: 400;\">was a breakout search term in November and December 2022. If you want to find keywords like this, Google Trends is an amazing tool for spotting <\/span><b>breakout or rising keywords. <\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to Google Trends, a rising keyword means that popularity of the search term has <\/span><b>grown tremendously<\/b><span style=\"font-weight: 400;\"> in that given period. A breakout keyword means that its search volume has increased <\/span><b>by over 5000%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you are in the<\/span><i><span style=\"font-weight: 400;\"> arts and entertainment niche<\/span><\/i><span style=\"font-weight: 400;\"> and operate in the United Kingdom.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Head over to <\/span><a href=\"https:\/\/trends.google.com\/trends\/explore\"><span style=\"font-weight: 400;\">Google Trends Explorer<\/span><\/a><span style=\"font-weight: 400;\"> and customize your Google Trends settings based on your search requirements.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Country: United Kingdom<\/li>\n\n\n\n<li>Time Range: Past 90 Days<\/li>\n\n\n\n<li>Category: Arts and entertainment<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/29161341\/google-trends-rising-search.png\" alt=\"google trends rising searches\" width=\"666\" height=\"542\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Trends will get you the latest trending search queries. From your search request, you can see that the search volume for the term <strong>\u201cPaul O&#8217;Grady\u201d grew by 4000%<\/strong>. To ride on this trend, you can put this keyword inside Keyword Tool to generate keyword suggestions for you.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/29161113\/keyword-research-google-tool.png\" alt=\"keyword tool pro trend search\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, from Keyword Tool Pro (Plus and Basic plans) you can see the <\/span><b>exact search volume<\/b><span style=\"font-weight: 400;\"> for each month. As you can see, in March, there was a spike in searches. <\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/29161556\/keywordtool-trend-.png\" alt=\"keyword tool trend analysis\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">This is consistent with the results in Google Trends for rising and breakout keywords.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use the long-tail (pun intended) keyword suggestions for \u201crusty spotted cat\u201d to create targeted content for your subscribers, which are easier to rank for on Google.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Synonyms, A Great Way To Expand Your Keyword List Further<\/b><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Running out of keyword ideas? You can use synonyms of your seed keyword as a great way to expand your keyword list and uncover new opportunities.<\/span> <\/p>\n\n\n\n<p>You&#8217;ll find synonyms and other semantic keywords in the &#8216;Related keywords&#8217; section of Keyword Tool. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/29160535\/keyword-research-tool-1.gif\" alt=\"synonym keyword tool\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use synonym checker websites like <\/span><a href=\"http:\/\/www.thesaurus.com\/\"><b>thesaurus.com<\/b><\/a><span style=\"font-weight: 400;\"> to find close variants of your existing keywords for targeting. For example, \u201cvacation\u201d, \u201choliday\u201d and \u201cgetaway\u201d are closely related terms. By targeted synonym keywords, you can potentially double or even triple your traffic!<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Summary<\/b><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In summary, it\u2019s without a doubt that there are so many keyword opportunities waiting to be discovered every single day. We recommend doing keyword research <\/span><i><span style=\"font-weight: 400;\">at least <\/span><\/i><span style=\"font-weight: 400;\">once a week, so you don\u2019t miss out on new lucrative keywords within your niche.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s an interesting fact about our customers: A Keyword Tool Pro subscriber on average makes 600 keyword searches in a month (or 20 searches a day). My question to you is &#8211; How often do you do keyword research? The best keyword data-crunchers know that effective keyword research is like a marathon, not a sprint.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[51],"tags":[57,53,36,52,49,55,56,59,58,54],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research-tips","tag-google-autocomplete","tag-google-trends","tag-keyword-research","tag-keyword-research-tips","tag-keyword-tool","tag-keyword-tool-pro","tag-keyword-tool-tips","tag-regular-keyword-research","tag-synonyms","tag-trending-keywords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Regular Keyword Research Uncovers Hidden Traffic<\/title>\n<meta name=\"description\" content=\"Did you know that doing regular keyword research can help you find plenty of traffic and content opportunities? 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Here are some tips for regular keyword research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keywordtool.io/blog\/regular-keyword-research-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyword Tool Blog: How to Find Great Keywords\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keywordtoolio\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-02T00:19:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T12:05:34+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2018\/04\/13130144\/Regular-Keyword-Research.png\" \/>\n<meta name=\"twitter:creator\" content=\"@keywordtoolio\" \/>\n<meta name=\"twitter:site\" content=\"@keywordtoolio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/keywordtool.io/blog\/regular-keyword-research-opportunities\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/keywordtool.io/blog\/regular-keyword-research-opportunities\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/keywordtool.io/blog\/#\/schema\/person\/0ea827d4e912d3dd5a010983e865697c\"},\"headline\":\"Regular Keyword Research is the Key to Discovering Hidden Traffic Opportunities. 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