{"id":610,"date":"2018-11-01T13:05:02","date_gmt":"2018-11-01T05:05:02","guid":{"rendered":"http:\/\/keywordtool.io\/blog\/?p=610"},"modified":"2024-04-11T16:40:40","modified_gmt":"2024-04-11T08:40:40","slug":"top-instagram-hashtags","status":"publish","type":"post","link":"https:\/\/keywordtool.io\/blog\/top-instagram-hashtags\/","title":{"rendered":"Top Instagram Hashtags: Popular, Seasonal and Niche Hashtags"},"content":{"rendered":"\n

If you want to gain more engagement<\/strong> and better visibility<\/strong>, you should be using top Instagram hashtags.<\/p>\n\n\n\n

Hashtags have become increasingly popular<\/strong> on Instagram. The platform encourages large-scale hashtag usage<\/strong>, with many companies and brands using hashtags for special campaigns and branded content.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Learn<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Although Instagram has seen the largest uptake of hashtag usage, the use of hyperlinked hashtag first began on Twitter<\/a> in 2007. Nate Ridder<\/a>, a web developer and resident of San Diego, California, tweeted about the wildfire in his local area and tagged his tweets with #sandiegoonfire.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"#sandiegofire\n\"\/<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

In 2009, Twitter picked it up and officially incorporated the feature into the platform as clickable links<\/strong> that shows users all content that carries the corresponding hashtag. Not long after that, other social media platforms like Facebook and YouTube<\/a> followed suit. Instagram then officially introduced hashtags for users and brands in 2011.<\/p>\n\n\n\n

But unlike Twitter’s recommended hashtag use of up to only two to three, Instagram users can incorporate many more<\/strong> hashtags.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The advantage of using Instagram hashtags<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Instagram is one of the largest and fastest growing social media platforms on the web, boasting over 800 million monthly active users<\/a> worldwide. From startups to large multinational corporations, more businesses<\/strong> are adopting Instagram into their social media outreach and content marketing strategies.<\/p>\n\n\n\n

A study in 2016 found that 48.8% of businesses use Instagram, where the figure doubled for the following year.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"instagram
The growth of Instagram adoption among businesses outstrips Twitter<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

With millions of new photographs and videos uploaded daily, hashtags are an ingenious way of sorting out and indexing mass content<\/strong> by channeling them to specific search terms.<\/p>\n\n\n\n

By adding relevant hashtags, you increase the likelihood of people you are targeting to see and engage with your content. It is an incredibly cost-efficient way of expanding content and campaign reach<\/strong> for brands.<\/p>\n\n\n\n

How do Instagram hashtags work?<\/strong><\/h3>\n\n\n\n

A hashtag is marked with the hash symbol<\/strong> (#). It can be a single word or conjoined words made of letters and numbers, but not symbols or special characters<\/a>. Once a hashtag is formed, it automatically becomes hyperlinked.<\/p>\n\n\n\n

Hashtags assist Instagram to sort, organize and categorize content. So, when a user clicks on the hashtag, it will show all content<\/strong> that carries the corresponding hashtag.<\/p>\n\n\n\n

It is a great way for content creators and brands to get to expand their content reach while also helping users find content<\/strong> that they are interested in.<\/p>\n\n\n\n

Note: Your account needs to be set to public for your content to be visible in the pool of corresponding hashtags.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"instagram<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Hashtag limit<\/strong><\/h4>\n\n\n\n

Instagram limits the use of no more than 30 hashtags<\/a> per post (i.e., in the post caption box). The limitation is placed to ensure that hashtags are not abused<\/strong> by potential spammers. It also helps Instagram to show users more relevant content based on the hashtags that they are tagged with.<\/p>\n\n\n\n

Following hashtags<\/strong><\/h4>\n\n\n\n

As of 2017<\/a>, Instagram has allowed users to follow hashtags<\/a>. Like your favorite influencers or celebrities on Instagram, you can now choose to follow hashtags based on content that you enjoy.<\/p>\n\n\n\n

How can Instagram hashtags be used?<\/strong><\/h3>\n\n\n\n

Instagram hashtags can be used by casual, individual users to add their photo or video to a hashtag to get more engaged viewers<\/strong>, participate in a viral hashtag, or merely to be part of a community.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"sprout
Source: sproutsocial.com<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Meanwhile, businesses and brands can use hashtags for specific or seasonal campaigns<\/strong>. By creating unique hashtags that are identifiable to a particular project or idea, brands can build communities of loyal consumers while tracking the campaign’s engagement performance<\/a> (via user participation by using the brand’s designated hashtag) on Instagram.<\/p>\n\n\n\n

Hashtags can be powerful tools to gain more likes and followers<\/strong>. According to a study by Agorapulse, Instagram posts that has hashtags receive over 70% more likes<\/a> than those without hashtags.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"instagram
Source: agorapulse.com<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

These are two metrics that both individual consumers and established brands aim to achieve, and that is continuous growth and exposure:<\/p>\n\n\n\n