{"id":22,"date":"2018-03-29T09:28:57","date_gmt":"2018-03-29T01:28:57","guid":{"rendered":"https:\/\/keywordtool.io\/blog\/?p=22"},"modified":"2023-06-12T20:25:15","modified_gmt":"2023-06-12T12:25:15","slug":"amazon-seller","status":"publish","type":"post","link":"https:\/\/keywordtool.io\/blog\/amazon-seller\/","title":{"rendered":"How To Be An Amazon Seller: A Beginner\u2019s Guide To Amazon Profits"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Do you want to know <\/span><b>how to be an Amazon seller<\/b><span style=\"font-weight: 400;\"> and start selling products on Amazon?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon is the biggest online marketplace in the United States which sells goods ranging from books, toys, food, electronics, games, apps and much more. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What started out as an online bookstore has now grown to a multi-billion dollar corporation which serves <\/span><b>11 global markets<\/b><span style=\"font-weight: 400;\"> across North America, Europe, and Asia. Amazon\u2019s net sales in 2017 was close to <\/span><b>180 Billion US dollars<\/b><span style=\"font-weight: 400;\">, making it an extremely lucrative marketplace for Amazon sellers to market their products.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"image-placeholder video video-youtube\" style=\"padding-bottom:56.25000000%\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BC76xOg-kxc?rel=0&amp;controls=1&amp;showinfo=0&amp;enablejsapi=1&amp;width=560&amp;height=315&amp;v=BC76xOg-kxc&amp;ab_channel=MillennialProfit\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">This comprehensive, beginner\u2019s guide will show you <\/span><b>how to make money on Amazon<\/b><span style=\"font-weight: 400;\"> by becoming an Amazon seller.<br><\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Contents<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#amz-seller>What Is Amazon Seller Centrala><\/li>\n<li><a href=\">How To Setup Your Amazon Seller Account<\/a><\/li>\n\n\n\n<li><a href=\"#login-seller\">How To Login To Your Amazon Seller Account<\/a><\/li>\n\n\n\n<li><a href=\"#support-seller\">How To Get Amazon Seller Support<\/a><\/li>\n\n\n\n<li><a href=\"#fee-seller\">What Are Amazon Seller Fees<\/a><\/li>\n\n\n\n<li><a href=\"#products-seller\">How To Add Products On Amazon Seller Central<\/a><\/li>\n\n\n\n<li><a href=\"#how-sell\">How To Sell On Amazon<\/a><\/li>\n\n\n\n<li><a href=\"#relevancy\">Amazon Keyword Research: How To Improve Listing Relevancy<\/a><\/li>\n\n\n\n<li><a href=\"#kw-tool\">Keyword Tool For Amazon<\/a><\/li>\n\n\n\n<li><a href=\"#optimize\">How To Optimize Your Amazon Listing With Keywords<\/a><\/li>\n\n\n\n<li><a href=\"#summary\">Summary<br><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a name=\"amz-seller\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Amazon Seller Central<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon Seller Central is where you can manage your Amazon seller account. This is where you can add product listings, edit product information, add product keywords, make inventory updates, manage orders and payments.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a name=\"setup-seller\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Setup Your Amazon Seller Account<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"image-placeholder video video-youtube\" style=\"padding-bottom:56.25000000%\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/a5QMTKxYkeY?rel=0&amp;controls=1&amp;showinfo=0&amp;enablejsapi=1&amp;width=560&amp;height=315&amp;v=a5QMTKxYkeY&amp;ab_channel=TravisMarziani\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Register for a seller account <\/span><a href=\"https:\/\/services.amazon.com\/selling\/getting-started.html\"><span style=\"font-weight: 400;\">here.<\/span><\/a><\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Determine your product\u2019s Amazon category. Some categories require additional approvals unless you are a <\/span><b>professional seller<\/b><span style=\"font-weight: 400;\">. You can <\/span><a href=\"https:\/\/services.amazon.com\/services\/soa-approval-category.htm\/ref=asus_soa_gs_cat\"><span style=\"font-weight: 400;\">check your product category here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Choose your selling plan &#8211; Individual Seller or Professional Seller. An individual seller is for those who sell less than 40 items a month. On top of referral fees and variable closing fees, you pay an extra $0.99 per item sold.<\/span><\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Choose professional seller if you plan to sell more than 40 items a month. Instead of the $0.99 fee per item sold, you pay a $39.90 monthly subscription fee but also get the full benefits of professional seller tools. Referral fees and variable fees remain the same. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After registering, you can start listing Amazon products in your Amazon Seller account.<\/span><\/span><\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a name=\"login-seller\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Login To Your Amazon Seller Account<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Access your <\/span><b>Amazon Seller Account <\/b><span style=\"font-weight: 400;\">via the<\/span> <a href=\"https:\/\/sellercentral.amazon.com\/gp\/homepage.html\/ref=asus_login_hnav?ld=NSGoogle\"><span style=\"font-weight: 400;\">Amazon Seller Login page<\/span><\/a><b>. <\/b><span style=\"font-weight: 400;\">There will be a 2-step authentication to log in, so you must enter the code generated by the <\/span><b>authenticator app<\/b><span style=\"font-weight: 400;\">, which you can download for any smartphone device.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a name=\"support-seller\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Get Amazon Seller Support<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Want to learn more and get guidance about becoming an Amazon Seller? You can access Amazon Seller Support via the <\/span><a href=\"https:\/\/services.amazon.com\/content\/seller-resources-how-to-guides.htm\/ref=asus_tut_hnav\"><span style=\"font-weight: 400;\">Amazon Seller University<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019d like to contact customer support directly, use the <\/span><a href=\"https:\/\/services.amazon.com\/content\/sellers-contact-amazon.htm\/ref=asus_cu_hnav\"><span style=\"font-weight: 400;\">Amazon Support<\/span><\/a><span style=\"font-weight: 400;\"> page.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a name=\"fee-seller\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Amazon Seller Fees<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon Seller Fees are fees collected by Amazon whenever you make a sale on their platform. These fees apply whether you are a professional seller or individual seller.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So here\u2019s an example of what you would pay if you are an individual seller vs. a professional seller. The main difference here would be the <\/span><b>per-item fee.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Example: You sold a Baby Product priced at $15 + $5 for shipping (shipping fee is paid by customer). Here is the breakdown of Amazon seller fees for individual and professional sellers.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Fee Type<\/strong><\/td><td><strong>Individual Seller<\/strong><\/td><td><strong>Professional Seller<\/strong><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Per-item fee<\/span><\/td><td><span style=\"font-weight: 400;\">$0.99<\/span><\/td><td><span style=\"font-weight: 400;\">Not applicable<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Referral fee (15%)<\/span><\/td><td><span style=\"font-weight: 400;\">$3 ($20 x 15%)<\/span><\/td><td><span style=\"font-weight: 400;\">$3 ($20 x 15%)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Variable closing fees<\/span><\/td><td><span style=\"font-weight: 400;\">Assume $2<\/span><\/td><td><span style=\"font-weight: 400;\">$2<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Total Amazon Seller Fees<\/span><\/td><td><span style=\"font-weight: 400;\">$5.99<\/span><\/td><td><span style=\"font-weight: 400;\">$5.00<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>I<span style=\"font-weight: 400;\">mportant note: Referral fee will <\/span><b>always<\/b><span style=\"font-weight: 400;\"> apply to the final amount the customer pays, even if you decide to sell the product at a discount.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Example: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">50% discount on the baby product: $7.50<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Shipping fee: $5<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Total paid by the customer: $12.50<\/span><\/li>\n\n\n\n<li><b>Final Referral fee: $1.88 ($12.50 x 15%)<\/b><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Note that the referral fee is not always 15%. It depends on your product category. For the complete breakdown of the fees and referral fee percentages, visit <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/200336920\/ref=asus_soa_p_reffees?ld=NSGoogle\"><b>Selling On Amazon Fee Schedule<\/b><\/a><b>.<\/b><b><br><\/b><b><\/b><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a name=\"products-seller\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Add Products On Amazon Seller Central<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve logged into Amazon Seller Central, you can add products via the <\/span><b>catalog <\/b><span style=\"font-weight: 400;\">option via the main navigation bar. This instructional video provided by Amazon will show you how to add products on Amazon Seller Central:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"image-placeholder video video-youtube\" style=\"padding-bottom:56.25000000%\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-NnM6x2fBiA?rel=0&amp;controls=1&amp;showinfo=0&amp;enablejsapi=1&amp;width=560&amp;height=315&amp;v=-NnM6x2fBiA&amp;ab_channel=SellonAmazon\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a name=\"how-sell\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Sell On Amazon<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got the basics set up let\u2019s look at <\/span><i><span style=\"font-weight: 400;\">the exact steps on <\/span><\/i><b>how to sell on Amazon<\/b><span style=\"font-weight: 400;\">. (<\/span><i><span style=\"font-weight: 400;\">aka how to make money on Amazon<\/span><\/i><span style=\"font-weight: 400;\">). There are only 3 things you need to prioritize if you want to start making Amazon profits quickly.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Nett Profit Margins<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Whatever product you are selling, you need to make sure you can sell it on Amazon <\/span><b>at a profit<\/b><span style=\"font-weight: 400;\">. Which means, your revenue per item must be more than your <\/span><b>total cost <\/b><span style=\"font-weight: 400;\">(Amazon seller fees + fulfillment costs + product cost). <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if your total cost for an item of Baby Product is $10, the amount you charge your customer must be more than $10. We recommend you <\/span><b>charge at least 50% more<\/b><span style=\"font-weight: 400;\"> than the cost so you won\u2019t be affected by fluctuations in your fixed costs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Fulfillment<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">How do you want to ship your products to your customers? Do you want to handle fulfillment yourself or use the <\/span><b>Fulfilled By Amazon (FBA) service<\/b><span style=\"font-weight: 400;\">? Your fulfillment cost will vary based on whichever option you choose. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you go with Fulfilled By Amazon, you\u2019ll have to ship your products to Amazon\u2019s warehouse, and they will handle fulfillment for you. You only have to factor in shipping costs to Amazon\u2019s warehouse. If you wish to manage fulfillment on your own, you&#8217;ll have to account for your fulfillment costs such as shipping and warehouse storage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"https:\/\/sellercentral.amazon.com\/fba\/profitabilitycalculator\/index?lang=en_US\"><span style=\"font-weight: 400;\">Fulfillment by Amazon calculator<\/span><\/a><span style=\"font-weight: 400;\"> to see if using their fulfillment services is cheaper than doing it yourself.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Getting Traffic<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve ensured your profit margins are healthy and have your fulfillment system in place, the last step involves <\/span><b>getting traffic to your product listings<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The way to make money on Amazon is to have your listing show up whenever someone makes a search on Amazon for your product keywords. For that, you have to understand the <\/span><b>ranking factors of Amazon\u2019s search engine (A9)<\/b><span style=\"font-weight: 400;\"> and apply them to your listing.<\/span><\/p>\n\n\n\n<p><em><strong>Ranking Factor #1 &#8211; Conversion Rate<\/strong><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon\u2019s search algorithm is designed to show listings which are <\/span><b>likely to get more sales<\/b><span style=\"font-weight: 400;\">. Naturally, your listing\u2019s conversion rate can have a direct impact on your search ranking on Amazon. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your conversion rate determined by factors such as <\/span><b>customer reviews, copy, quality of images and price<\/b><span style=\"font-weight: 400;\">. As a new Amazon seller, chances are you don\u2019t have that many reviews or past historical data for Amazon to measure conversion rate. Therefore, Amazon will try to <\/span><b>estimate<\/b><span style=\"font-weight: 400;\"> your listing\u2019s likeliness to rank based on on-page factors such as price, copy or images.<\/span><\/p>\n\n\n\n<p><em><strong>Ranking Factor #2 &#8211; Retention<\/strong><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon pays attention to your customers\u2019 likeliness to make <\/span><b>repeat purchases<\/b><span style=\"font-weight: 400;\"> from you. Factors which impact retention include <\/span><b>seller feedback and Order Defect rate<\/b><span style=\"font-weight: 400;\">. Therefore, as a seller, you have to pay attention to your customer support and fulfillment process to make sure your customers are happy.<\/span><\/p>\n\n\n\n<p><strong><i>Ranking Factor #3 &#8211; Relevancy<\/i><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Relevancy relates to how Amazon associates your listing with <\/span><b>what people are searching<\/b><span style=\"font-weight: 400;\">. This factor is crucial because it\u2019s the one thing you have the <\/span><b>most control over<\/b><span style=\"font-weight: 400;\">. For example, making sure your Amazon listing is well-optimized with the right search terms people are using when they look for your product. Let\u2019s now look at some listing optimization tips to boost your relevancy.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br><a name=\"relevancy\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Keyword Research: How To Improve Listing Relevancy<\/h2>\n\n\n\n<p><b>Keyword research<\/b><span style=\"font-weight: 400;\"> forms the basis of any profitable Amazon product listing. If you have not decided what to sell on Amazon, you should do keyword research first. If you have already decided on your products, you need to do keyword research to know which keywords to put in your Amazon listing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The easiest way to make profits on Amazon is to find out what products are people are searching for. To do that you can use tools such as <\/span><b>Keyword Tool for Amazon<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><a name=\"kw-tool\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Tool For Amazon<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Keyword Tool lets you discover the most popular Amazon keywords potential buyers are searching for. All you have to do is enter your product keyword, and the tool will automatically generate a large list of related keywords for you to put in your Amazon listing.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/05\/04163410\/keyword-tool-for-amazon.png\" alt=\"keyword tool for amazon\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">These keyword suggestions are pulled from <\/span><b>Amazon autocomplete<\/b><span style=\"font-weight: 400;\"> and is the most reliable and relevant source of keywords on Amazon.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/05\/04163351\/amazon-autocomplete.png\" alt=\"amazon autocomplete\" width=\"679\" height=\"306\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/keywordtool.io\/amazon?utm_source=blog\"><b>Try Keyword Tool For Amazon For Free<\/b><\/a><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a name=\"optimize\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Optimize Your Amazon Listing With Keywords<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"image-placeholder video video-youtube\" style=\"padding-bottom:56.25000000%\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ewl0wUiEdbE?rel=0&amp;controls=1&amp;showinfo=0&amp;enablejsapi=1&amp;width=560&amp;height=315&amp;v=ewl0wUiEdbE&amp;t=12s&amp;ab_channel=KeywordTool\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve narrowed down your product keywords, there are 4 specific places you can optimize your Amazon listing within your seller account. <\/span><\/p>\n\n\n\n<p><strong><em>1) Product Title<\/em><\/strong> <span style=\"font-weight: 400;\"><strong>&#8211;<\/strong> Include your <\/span><b>main keywords and related keywords<\/b><span style=\"font-weight: 400;\"> in your product title. Think about what your potential customers would type in Amazon&#8217;s search engine if they are looking for your products.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/05\/04163406\/amazon-title.png\" alt=\"amazon title\" width=\"639\" height=\"131\"\/><\/figure>\n<\/div>\n\n\n<p><strong><em>2) Product Description<\/em> <\/strong><b>&#8211;<\/b><span style=\"font-weight: 400;\"> Here you can put your <\/span><b>long-tail keywords<\/b><span style=\"font-weight: 400;\"> and additional information such as key features and product benefits. You can also add stories here to convince your visitors to buy from you.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/05\/04163403\/amazon-product-description.png\" alt=\"amazon product description\"\/><\/figure>\n\n\n\n<p><strong><em>3) Key Product Features<\/em><\/strong><b> &#8211; <\/b><span style=\"font-weight: 400;\">These are bullet points on the product details page. Here you can include a summary of the <\/span><b>key features<\/b><span style=\"font-weight: 400;\"> of your product or keywords you have identified in your keyword research.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/05\/04163357\/amazon-key-product-features.png\" alt=\"key product features amazon\" width=\"526\" height=\"310\"\/><\/figure>\n<\/div>\n\n\n<p><strong><em>4) Backend Keywords<\/em><\/strong><b> &#8211; <\/b><span style=\"font-weight: 400;\">Last but not least, Amazon lets you put <\/span><b>backend search terms<\/b><span style=\"font-weight: 400;\"> for your product listings. Similar to the meta tags of websites, these backend keywords help Amazon&#8217;s algorithm understand the relevancy of your listing to a user&#8217;s search query. Be sure to include all your important keywords related to your product here.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/05\/04163354\/amazon-backend-keywords.png\" alt=\"amazon backend keywords\"\/><figcaption class=\"wp-element-caption\">Source: SellerApp<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Having the right keywords in each of these sections can improve your listing\u2019s overall relevancy so that your products will get shown more prominently on Amazon.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And there you have it! The basics of becoming an Amazon seller and setting up your first Amazon listing. We hope this beginner\u2019s guide on how to be an Amazon seller has been helpful.<\/span><\/p>\n\n\n\n<p><a name=\"summary\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Summary<\/b><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Here\u2019s what you need to do to become an Amazon seller and start making sales.<\/b><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For Amazon product ideas, start with <\/span><a href=\"https:\/\/keywordtool.io\/blog\/keyword-research\"><span style=\"font-weight: 400;\">keyword research<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol><ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Setup your <\/span><a href=\"https:\/\/sellercentral.amazon.com\"><span style=\"font-weight: 400;\">Amazon Seller account.<\/span><\/a><\/li>\n<\/ol><ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Log in and add a product to your seller account.<\/span><\/li>\n<\/ol><ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure your product has a <\/span><a href=\"https:\/\/sellercentral.amazon.com\/hz\/fba\/profitabilitycalculator\/index?lang=en_US\"><span style=\"font-weight: 400;\">good profit margin<\/span><\/a><span style=\"font-weight: 400;\"> and has a <\/span><a href=\"https:\/\/services.amazon.com\/fulfillment-by-amazon\/benefits.html\"><span style=\"font-weight: 400;\">fulfillment system<\/span><\/a><span style=\"font-weight: 400;\"> (such as FBA) in place<\/span><\/li>\n<\/ol>\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Do <\/span><a href=\"https:\/\/keywordtool.io\/amazon?utm_source=blog\"><span style=\"font-weight: 400;\">keyword research<\/span><\/a><span style=\"font-weight: 400;\"> for listing optimization.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your listing with your keyword list.<\/span><\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to know how to be an Amazon seller and start selling products on Amazon? Amazon is the biggest online marketplace in the United States which sells goods ranging from books, toys, food, electronics, games, apps and much more. What started out as an online bookstore has now grown to a multi-billion dollar&hellip;<\/p>\n","protected":false},"author":1,"featured_media":330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[18,21,20,22,23,25,19,26,27,24,28],"class_list":["post-22","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-amazon-seller","tag-amazon-seller-account","tag-amazon-seller-central","tag-amazon-seller-login","tag-amazon-seller-support","tag-amazon-tools","tag-how-to-be-an-amazon-seller","tag-how-to-make-money-on-amazon","tag-how-to-sell-on-amazon","tag-what-are-amazon-seller-fees","tag-what-is-amazon-seller-central"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Be An Amazon Seller: A Beginner\u2019s Guide To Amazon Profits<\/title>\n<meta name=\"description\" content=\"Want to learn how to be an Amazon seller? This beginner&#039;s guide to becoming an Amazon seller will show you how to start selling on Amazon and make sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keywordtool.io/blog\/amazon-seller\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Be An Amazon Seller: A Beginner\u2019s Guide To Amazon Profits\" \/>\n<meta property=\"og:description\" content=\"Want to learn how to be an Amazon seller? 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