{"id":1582,"date":"2019-05-27T18:12:13","date_gmt":"2019-05-27T10:12:13","guid":{"rendered":"http:\/\/keywordtool.io\/blog\/?p=1582"},"modified":"2022-05-27T17:56:08","modified_gmt":"2022-05-27T09:56:08","slug":"youtube-algorithm","status":"publish","type":"post","link":"https:\/\/keywordtool.io\/blog\/youtube-algorithm\/","title":{"rendered":"5 Ways to Beat YouTube Algorithm and Rank Videos Higher"},"content":{"rendered":"\n<p>If you&#8217;re looking to get more views on your video on YouTube, then you&#8217;ll need to optimize them for YouTube algorithm.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"image-placeholder video video-youtube\" style=\"padding-bottom:56.25000000%\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/i82Dr4ckSH8?rel=0&amp;controls=1&amp;showinfo=0&amp;enablejsapi=1&amp;width=560&amp;height=315&amp;v=i82Dr4ckSH8\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube is possibly the <a href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-stats\">most influential platform when it comes to video-sharing sites<\/a>. Also, YouTube users are some of the most active people out there. They are constantly watching videos, searching for videos about a variety of things, as well as engaging with other people on the platform.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-large wp-image-1598\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"629\" src=\"https:\/\/keywordtool.io\/blog\/wp-content\/uploads\/2019\/05\/YouTube-Algorithm-1024x629.jpg\" alt=\"\" class=\"wp-image-1598\" srcset=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm-1024x629.jpg 1024w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm-300x184.jpg 300w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm-768x472.jpg 768w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm-1116x685.jpg 1116w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm-806x495.jpg 806w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm-558x343.jpg 558w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm-655x402.jpg 655w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm-600x368.jpg 600w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: machinelearning.co<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Video marketing &#8211; especially through YouTube &#8211; has become one of the most integral parts of digital marketing strategy in the past few years. Videos can help you <strong>attract new customers and generate more sales<\/strong>. They can also act as an alternative way of channelling visitors to a page or website (which can be very useful for small business owners, bloggers or <a href=\"https:\/\/keywordtool.io\/blog\/amazon-affiliate\">Amazon affiliate<\/a> marketers).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In other words, they have the power to influence people\u2019s purchase decision. In fact, one study shows that <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\">nearly half of viewers have bought products as a result of watching a branded video<\/a> on social media. So, as you can see, videos can have a powerful effect on any brand or business that are looking to gain more users and revenue. And the best place to do this &#8211; by a mile &#8211; is no other than YouTube.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your YouTube algorithm optimization is done right, your video could get on top of the search results when people search for relevant keywords. And stay there for the long term. If done wrong, your video might get bumped to the back pages of YouTube search results with much lower visibility.<\/span><\/p>\n\n\n\n<p>Here are <strong>5 ways to optimize videos for YouTube algorithm<\/strong> and outrank your competitors:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>1. Optimize videos for YouTube algorithm<\/b><\/h2>\n\n\n\n<p>YouTube, in many ways, is like TV 2.0. With regular TV, you&#8217;ll need a remote to change the channels. But with YouTube, you can use your keypad or keyboard to type in almost anything you&#8217;d like to watch and YouTube algorithms will show them in the results page.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To put it simply, YouTube is a <strong>search engine for videos<\/strong>. It employs a sophisticated ranking algorithm for YouTube to display content to viewers. In order to gain a base of followers and have your videos ranked higher in YouTube search, you need to upload fresh content &#8211; among <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/11\/how-youtubes-algorithm-really-works\/575212\/\">many other YouTube algorithm ranking factors<\/a>. Not only will this keep your channel active and your viewers interested, but YouTube will also take your newest content into consideration when ranking videos as well.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"image-placeholder video video-youtube\" style=\"padding-bottom:56.25000000%\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/l5VtPY7FBw4?rel=0&amp;controls=1&amp;showinfo=0&amp;enablejsapi=1&amp;width=560&amp;height=315&amp;v=l5VtPY7FBw4\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">High user engagement is an important ranking factor that YouTube will take into account. YouTube relies on video owners to tell the algorithm what the video is about, which is usually done through <strong>inserting relevant keywords and YouTube tags<\/strong> in the videos. This means that the <strong>first 48 to 72 hours is crucial<\/strong> to the success of your video and its ranking (once it has been uploaded to the platform). <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>2. Creating effective metadata<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Metadata includes information related to a video, such as a <strong>title, description, tags, and annotations<\/strong>. This can help your video become more visible and be discovered by the algorithm. It&#8217;s very important that you make an effort to optimize metadata to get your video to stand out.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"image-placeholder video video-youtube\" style=\"padding-bottom:56.25000000%\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BL1dPTHbjj0?rel=0&amp;controls=1&amp;showinfo=0&amp;enablejsapi=1&amp;width=560&amp;height=315&amp;v=BL1dPTHbjj0\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Aside from optimizing videos, you can also insert channel keywords into your YouTube channel. Make sure to use a few of the same core YouTube tags across your channels and videos, so that way YouTube can better understand your type and category of content and channel. It also makes it easier for YouTube algorithm to show your videos under the Recommended section of other videos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Research your competitors on YouTube<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you even create your video, it can be helpful to <strong>research what kinds of videos<\/strong> your competitors are doing first. This is so that you can have a good idea about what your competitors are doing, including:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">The kind of videos they are creating.<\/span><\/li><li><span style=\"font-weight: 400;\">The level of their engagement.<\/span><\/li><li><span style=\"font-weight: 400;\">The number of views they have.<\/span><\/li><li><span style=\"font-weight: 400;\">The metadata they are using. <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you know all of these things, you will be able to produce better content. After you have your video ready to upload, you then need to think about optimizing your video. This includes keywords, tags, title, description, and custom thumbnail.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>4. Doing YouTube keyword research<\/b><\/h2>\n\n\n\n<p>The traditional way of doing keyword research on YouTube is by browsing videos, looking at their titles and descriptions, and manually recording the variations of keywords you get through YouTube autocomplete (that functions similarly to <a href=\"https:\/\/keywordtool.io\/blog\/google-autocomplete\">Google autocomplete<\/a>).<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather than manually researching keywords on YouTube, it&#8217;s a much better idea to use an SEO tool to help you identify the best keywords. It&#8217;s actually a lot faster and more accurate.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best tools in the space is <a href=\"https:\/\/keywordtool.io\/youtube\">Keyword Tool for YouTube<\/a>. This tool can generate hundreds of keywords, tags and hashtags for YouTube for every search. All you need to do is key in a term or topic into the input field, press enter, and you&#8217;ll get a whole set of search data (that you can&#8217;t get through manual keyword research!):<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-1024x483.png\" alt=\"youtube keyword research tool\" class=\"wp-image-3968\" srcset=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-1024x483.png 1024w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-300x141.png 300w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-768x362.png 768w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-1536x724.png 1536w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-2048x966.png 2048w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-1612x760.png 1612w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-1116x526.png 1116w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-806x380.png 806w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-558x263.png 558w, https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175323\/youtubekeywordtool-655x309.png 655w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"356\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2022\/05\/27175308\/youtubekeywords.gif\" alt=\"youtube keywords for seo\" class=\"wp-image-3967\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Use long tail keywords as YouTube tags<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The number of tags you can include is limited &#8211; so you may want to look for <strong>multiple-word tags<\/strong> or <a href=\"https:\/\/keywordtool.io\/long-tail-keywords\">long tail keywords<\/a> that are relevant to your video\u2019s broader topic. Keep in mind that you should <span style=\"text-decoration: underline;\">never use trademarks or copyrighted material<\/span> in your metadata if you do not have explicit permission from the owner. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To give you an idea of how to use long tail keywords as YouTube tags, here&#8217;s an example of tags for a video about \u201c<em>how to ask a boy out on a date<\/em>\u201d:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Multiple-word YouTube tags<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; How to ask a boy out on a date<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; What to say when you ask a boy out on a date<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; How to ask a boy you like out on a date<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Asking out a boy you like<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Single-word YouTube tags:<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; How<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; What<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Ask<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Boy<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; You<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Like<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Date<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Broad-term YouTube tags:<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Dating<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Dates<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Flirting<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Meet boys<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Meeting boys<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8211; Talk to boys<\/span><\/p>\n\n\n\n<p>Optimizing your YouTube videos and channel has become even more important today. There are more and more content on YouTube today, which means there&#8217;s a tonne more competition in the space. The only way to stand out is to make sure you create quality content and use the right tools to <strong>optimize your videos for YouTube algorithm<\/strong>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for an SEO tool for YouTube, try out <a href=\"https:\/\/keywordtool.io\/youtube\">Keyword Tool for YouTube<\/a> &#8211; a free YouTube keyword research tool that can help you generate hundreds of keywords, tags and hashtags for each search. Make the most of our this tool and you&#8217;ll start to see more clicks, subscribers and YouTube views!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking to get more views on your video on YouTube, then you&#8217;ll need to optimize them for YouTube algorithm. YouTube is possibly the most influential platform when it comes to video-sharing sites. Also, YouTube users are some of the most active people out there. They are constantly watching videos, searching for videos about&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-1582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Beat YouTube Algorithm to Rank Videos Higher<\/title>\n<meta name=\"description\" content=\"YouTube algorithm can be a tricky thing but luckily it&#039;s not too hard to rank well on YouTube. Follow these 5 tips to improve your YouTube search rankings:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Beat YouTube Algorithm to Rank Videos Higher\" \/>\n<meta property=\"og:description\" content=\"YouTube algorithm can be a tricky thing but luckily it&#039;s not too hard to rank well on YouTube. Follow these 5 tips to improve your YouTube search rankings:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"Keyword Tool Blog: How to Find Great Keywords\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keywordtoolio\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-27T10:12:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-27T09:56:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keywordtoolio-blog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@keywordtoolio\" \/>\n<meta name=\"twitter:site\" content=\"@keywordtoolio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/keywordtool.io/blog\/#\/schema\/person\/0ea827d4e912d3dd5a010983e865697c\"},\"headline\":\"5 Ways to Beat YouTube Algorithm and Rank Videos Higher\",\"datePublished\":\"2019-05-27T10:12:13+00:00\",\"dateModified\":\"2022-05-27T09:56:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/\"},\"wordCount\":1177,\"image\":{\"@id\":\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm.jpg\",\"articleSection\":[\"YouTube\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/\",\"url\":\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/\",\"name\":\"5 Ways to Beat YouTube Algorithm to Rank Videos Higher\",\"isPartOf\":{\"@id\":\"https:\/\/keywordtool.io/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/keywordtool.io/blog\/youtube-algorithm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2019\/05\/23110439\/YouTube-Algorithm.jpg\",\"datePublished\":\"2019-05-27T10:12:13+00:00\",\"dateModified\":\"2022-05-27T09:56:08+00:00\",\"author\":{\"@id\":\"https:\/\/keywordtool.io/blog\/#\/schema\/person\/0ea827d4e912d3dd5a010983e865697c\"},\"description\":\"YouTube algorithm can be a tricky thing but luckily it's not too hard to rank well on YouTube. 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