{"id":1396,"date":"2019-04-18T18:02:15","date_gmt":"2019-04-18T10:02:15","guid":{"rendered":"http:\/\/keywordtool.io\/blog\/?p=1396"},"modified":"2023-09-19T14:46:20","modified_gmt":"2023-09-19T06:46:20","slug":"fba-sellers","status":"publish","type":"post","link":"https:\/\/keywordtool.io\/blog\/fba-sellers\/","title":{"rendered":"5 Smart Amazon Keyword Research Tips for FBA Sellers"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">FBA sellers have a <strong>big advantage<\/strong> over many other marketplaces &#8211; <a href=\"http:\/\/www.amazon.com\">Amazon<\/a> has one of the most advanced fulfilment networks in the world. <\/span><span style=\"font-weight: 400;\">So <a href=\"https:\/\/keywordtool.io\/blog\/amazon-fba\">how does FBA work<\/a>? To boil it down, you store your products in Amazon\u2019s fulfilment centres, and the company will pick, pack and ship the products for you. They even provide customer service on your behalf!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you&#8217;re a <a href=\"https:\/\/services.amazon.com\/fulfillment-by-amazon\/benefits.htm\">Fulfillment by Amazon (FBA)<\/a> seller, then you need to be ahead in the marketing gameplan in to advertise and sell your products. It can be an extremely lucrative business, but it&#8217;s also a <strong>highly competitive<\/strong> space.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"image-placeholder video video-youtube\" style=\"padding-bottom:56.25000000%\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jHjuNN1tiB4?rel=0&amp;controls=1&amp;showinfo=0&amp;enablejsapi=1&amp;width=560&amp;height=315&amp;v=jHjuNN1tiB4\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">You must be well aware of the fact that although there are more people visiting and shopping on Amazon today, there&#8217;s also an increasing number of FBA sellers in the market. This is expected, given that Amazon records over <\/span><a href=\"https:\/\/www.repricerexpress.com\/amazon-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">$4,722<\/span> in sales per minute!<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The question is, how can you make your products more visible on Amazon search results? How can you make your product <strong>stand out from the crowd<\/strong>?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It takes an effective use of relevant focus keywords and <a href=\"https:\/\/keywordtool.io\/long-tail-keywords\">long tail keywords<\/a>, intelligent keyword research, and stellar Amazon search engine optimization (SEO) efforts in order to market your product as an FBA seller amid the variety of Fulfillment competitors out there. <\/span><\/p>\n\n\n\n<p>If you&#8217;re looking to rank your products better, here are some <strong>Amazon keyword research tips<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Keyword Research Tips<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Compare and contrast your keywords<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Optimization entails the use of effective, relevant keywords so that your products become prominent and gain recognition high up on <a href=\"https:\/\/www.searchenginejournal.com\/amazon-search-engine-ranking-algorithm-explained\/265173\/\">Amazon&#8217;s Search Engine Results Pages (SERP)<\/a>. However, it takes skill to come up with effective keywords that will help your product compete and stand out in the market without wasting your entire marketing budget. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One way to do this is to compare and contrast your keywords for your products being sold. Chances are that your products are confined to one industry where similar products are competing for the same market. To capture as large a portion as possible, <strong>imitation is key<\/strong>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Try to check for keywords used by other competitors. If imitation is the key, revision is the answer. You can make little tweaks here and there with the keywords to see what works best for you. Then, all you have to do is <strong>target those keywords<\/strong> to ensure that your product becomes prominent on the SERPs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2. Find similar, alternative keywords<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One mistake that sellers commonly make when collecting keywords is narrowing their field too much. Let\u2019s say that you are selling an MP3 player. Keywords should <strong>not be merely confined<\/strong> to that specific product. It\u2019s best that you <strong>widen your search<\/strong> to other similar devices such as iPod and the likes. The products may not necessarily be the same, but the related keywords may apply. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To find related keywords that you can also insert in your product title and description, use <a href=\"https:\/\/keywordtool.io\/amazon\">Keyword Tool for Amazon<\/a>:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/22162443\/amazonkeywordresearchmp3player.png\" alt=\"amazon keyword research tool\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Then, scroll down to see the complete list of keywords related to &#8220;<em>mp3 player<\/em>&#8221; that you can <strong>use in your product&#8217;s title and description<\/strong>:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/22162446\/amazonkeywords.gif\" alt=\"amazon keywords for seo\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As you can see, there are a lot of keyword options that you can include in your <a href=\"https:\/\/sellercentral.amazon.com\/forums\/t\/hidden-keywords\/351510\">&#8220;Hidden Keywords&#8221; section<\/a> in your product listing, alongside the product&#8217;s titles and descriptions. Without using an Amazon keyword tool, you might not have known about these valuable keywords that can help to pull in extra organic traffic to your Amazon page.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You may expand your keyword list by <strong>not limiting yourself<\/strong> to just Amazon. You can also check other selling sites such as <a href=\"http:\/\/www.ebay.com\">eBay<\/a> and <a href=\"http:\/\/www.aliexpress.com\">AliExpress<\/a>. They may use same-selling techniques where you will be able to find effective keywords and other SEO tricks. Once you\u2019ve found useful keywords, you can go ahead and <strong>create a newly expanded keyword list<\/strong> that will work best for your SEO strategy.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3. Spy on your competitors and learn from the best<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most efficient ways to search and collate keywords and search terms is with the help of suggestions. You can do this by inserting your product brand or type into <a href=\"https:\/\/keywordtool.io\/amazon\">Keyword Tool for Amazon<\/a>. It will give you an idea as to what <strong>words, terms, and even phrases<\/strong> are effective in creating keywords that will sell your products. The results will give you hundreds of keyword suggestions that you can use alongside your primary focus keyword for the product you&#8217;re trying to rank.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One thing that you should remember is that it\u2019s important to <strong>learn from the best<\/strong>. As you are well aware, Amazon does very well with useful keywords and SEO in general. It has its own tried-and-tested SEO formula, executed by SEO strategists and professionals, which you can employ to sell your products. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After all, selling is what Amazon primarily does, and it does this as effectively as possible. And what&#8217;s what makes <a href=\"https:\/\/keywordtool.io\/amazon\">Keyword Tool for Amazon<\/a> so effective &#8211; it&#8217;s built specifically to extract and generate keywords from Amazon for FBA sellers to help rank their products higher.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Understand search behaviours and trends on Amazon<\/strong><\/h3>\n\n\n\n<p>Another incredibly useful feature of <a href=\"https:\/\/keywordtool.io\/amazon\">Keyword Tool for Amazon<\/a> is the trend data. When you type in a keyword into the input field, the results will show you the <strong>overall search trend<\/strong> for the generated keywords.<\/p>\n\n\n\n<p>Let&#8217;s say you&#8217;re selling Bluetooth headphones in the United States market. Key in &#8220;<em>bluetooth headphones<\/em>&#8221; into the input field and press enter:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/22162438\/amazonbluetoothheadphones.png\" alt=\"keyword tool for amazon\" style=\"width:840px;height:327px\" width=\"840\" height=\"327\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From the results, you can see that the <strong>highest searches in the US market happen from October to December<\/strong>. That directly coincides with Thanksgiving and Christmas, which means there&#8217;s a high likelihood that a lot of people are buying Bluetooth headphones as gifts (or for their own use during the year-end holidays &#8211; presumably after receiving their year-end bonuses).<\/p>\n\n\n\n<p>Based on this trend that you&#8217;ve just picked up, you can now <strong>craft a targeted description<\/strong> that will increase the probability of attracting shoppers who are looking for Bluetooth headphones as presents. It&#8217;s not necessary to write your product descriptions to only focus on the product itself. It might be a smart idea to also <strong>write about how your customer can benefit from the product<\/strong> and what it can be used for. In this case, as a Christmas present.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Identify keywords for related products<\/strong><\/h3>\n\n\n\n<p>Do you notice that when you search and browse through a product, Amazon will prompt you by showing other <a href=\"https:\/\/aws.amazon.com\/mp\/scenarios\/bi\/recommendation\/\">similar products that you might be interested in<\/a>? It&#8217;s called the Amazon Recommendation system and that&#8217;s one of the ways that Amazon does great at converting casual browsers to customers or to <strong>keep the sale funnel open<\/strong> by enticing shoppers to purchase other items that might complement the one they&#8217;re purchasing.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/22162504\/FBA-Sellers-Amazon-Recommended-Products.png\" alt=\"amazon recommended products\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The ultimate goal of FBA sellers is to <strong>maximize sales<\/strong>. Which means you&#8217;d want your products to appear as high as possible on Amazon search while also appearing regularly as <strong>suggested items in other product pages<\/strong>.<\/p>\n\n\n\n<p>To do this, you&#8217;ll need to do a little more analysis and think about what are the type of products that go well with what you&#8217;re selling. If you&#8217;re selling shoes, you can add related keywords like shoelaces, shoe rack, shoe polish, and others. If you&#8217;re selling a sous vide cooker, you can talk about recipe books, zip lock bags, or other cooking utensils that are related to sous vide. You get the drift.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d3av7c16ak3dxm.cloudfront.net\/wp-content\/uploads\/2023\/06\/22162508\/Amazon-Hidden-Keywords-Section.jpg\" alt=\"amazon hidden keywords section\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Once you&#8217;ve got a list of similar or complementary products to yours, type in the keywords into <a href=\"https:\/\/keywordtool.io\/amazon\">Keyword Tool for Amazon<\/a> and select keywords with high search volumes. Then, include them in the &#8220;Hidden Keywords&#8221; section of your product listing and type them into your product&#8217;s description.<\/p>\n\n\n\n<p>If you optimize this part well enough, Amazon&#8217;s algorithm should be able to pick them up and <strong>add them as suggested items<\/strong> in other Amazon product listings. And that will definitely add more potential revenue to your FBA business as it opens up a new sales channel for you.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You&#8217;d be surprised at how many FBA sellers don&#8217;t quite get their Amazon SEO right, or do their Amazon keyword research manually. By using these tips and leveraging off <a href=\"https:\/\/keywordtool.io\/amazon\">Keyword Tool for Amazon<\/a>, you&#8217;ll have a huge leg up over your competitors. It&#8217;s the perfect way to scale up your FBA business and get more organic visits to your page for the long term.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FBA sellers have a big advantage over many other marketplaces &#8211; Amazon has one of the most advanced fulfilment networks in the world. So how does FBA work? To boil it down, you store your products in Amazon\u2019s fulfilment centres, and the company will pick, pack and ship the products for you. They even provide&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Amazon Keyword Research Tips for FBA Sellers (FREE)<\/title>\n<meta name=\"description\" content=\"Competition among FBA sellers is getting tougher, and 1 of the best ways to increase profit is to rank higher...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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