100 Most Asked Questions on Google in 2018

For our 2018 wrap-up, we’ve listed here the 100 most asked questions on Google.

We pulled this data from Keyword Tool and categorized them based on the Five Ws (and 1 H, and a few others).

Before we show you the complete list of 100 most asked questions on Google last year, we’ll kick off this article with a summary of the top 10 most asked questions and the average monthly search volume:

  1. when are the nba playoffs – 5,000,000
  2. where’s my refund – 4,090,000
  3. what is my ip address – 1,830,000
  4. how to screenshot on mac – 1,500,000
  5. who is the richest man in the world – 673,000
  6. is water wet – 450,000
  7. are jordans nike – 450,000
  8. why is the sky blue – 165,000
  9. can dogs eat apples – 74,000
  10. does he like me – 74,000

The only exceptions to the top 10 list are “when are the nba playoffs” and “where’s my refund.” Both of these searches (as shown in the screencaps from Keyword Tool below) are seasonal in nature and based on large annual events.

Most asked questions in 2018
Search volume trend from Jan to Dec 2018 for “when are the nba playoffs”

The NBA Playoffs, like most sporting events, happens on a seasonal basis. The playoffs officially began on 14 April 2018, but fans were already asking Google about event’s starting date as early as February (135,000 searches). Searches spiked in March (368,000 searches), nearly doubled in April (20.4 million), and peaked in May (30.4 million).

Most asked questions in 2018
Search volume trend from Jan to Dec 2018 for “where’s my refund”

Meanwhile, “where’s my refund” were searches made almost exclusively by residents in the United States regarding their tax refunds. According to the IRS policies, they start processing tax refunds on 29 January 2018 for income filed in 2017. That explains why taxpayers begin asking about their tax refund status on Google in January (8.07 million searches) and later peaked in February (74.9 million searches).

Aside from those two seasonal question keywords, the other questions had a more steady and consistent number of searches month-to-month. They are – what we’d like to call – evergreen questions. And there’s a whole lot more from where they came from.

Here is the complete list of 100 most asked questions on Google for 2018:

Most Asked Questions for “What”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1what is my ip address1,830,000"what is my ip address" related keywords
2what time is it1,500,000"what time is it" related keywords
3what is love673,000"what is love" related keywords
4what time is sunset673,000"what time is sunset" related keywords
5what song is this550,000"what song is this" related keywords
6whats on tv tonight550,000"whats on tv tonight" related keywords
7what font is this450,000"what font is this" related keywords
8what is the keto diet301,000"what is the keto diet" related keywords
9what are the 5 love languages301,000"what are the 5 love languages" related keywords
10what holiday is today301,000"what holiday is today" related keywords


Most Asked Questions for “Why”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1why is the sky blue165,000"why is the sky blue" related keywords
2why should we hire you110,000"why should we hire you" related keywords
3why is education important110,000"why is education important" related keywords
4why is my poop green90,500"why is my poop green" related keywords
5why do dogs eat grass74,000"why do dogs eat grass" related keywords
6why do cats purr60,500"why do cats purr" related keywords
7why do we yawn49,500"why do we yawn" related keywords
8why do cats knead40,500"why do cats knead" related keywords
9why can't i sleep40,500"why can't i sleep" related keywords
10why is my period late33,100"why is my period late" related keywords


Most Asked Questions for “Who”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1who is the richest man in the world673,000"who is the richest man in the world" related keywords
2who created kirby368,000"who created kirby" related keywords
3who called me 368,000"who called me" related keywords
4who founded google246,000"who founded google" related keywords
5who do i look like201,000"who do i look like" related keywords
6who died today135,000"who died today" related keywords
7who is marshmello135,000"who is marshmello" related keywords
8who escaped from alcatraz135,000"who escaped from alcatraz" related keywords
9who are the judges on the voice110,000"who are the judges on the voice" related keywords
10who owns amazon110,000"who owns amazon" related keywords


Most Asked Questions for “When”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1when are the nba playoffs5,000,000"when are the nba playoffs" related keywords
2when was the full moon673,000"when was the full moon" related keywords
3when is thanksgiving368,000"when is thanksgiving" related keywords
4when is easter368,000"when is easter" related keywords
5when is mega millions draw368,000"when is mega millions draw" related keywords
6when is the next full moon301,000"when is the next full moon" related keywords
7when is black friday301,000"when is black friday" related keywords
8when does time change201,000"when does time change" related keywords
9when to use a semicolon165,000"when to use a semicolon" related keywords
10when is the super bowl165,000"when is the super bowl" related keywords


Most Asked Questions for “Where”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1where's my refund4,090,000"where's my refund" related keywords
2where do i vote election day1,500,000"where do i vote election day"where are the maldives
3where am i1,220,000"where am i" related keywords
4where’s my phone201,000"where’s my phone" related keywords
5where is liver located90,500"where is liver located" related keywords
6where to eat near me90,500"where to eat near me" related keywords
7where's bora bora60,500"where's bora bora" related keywords
8where is dubai60,500"where is dubai" related keywords
9where's my iphone49,500"where's my iphone" related keywords
10where are the maldives49,500"where are the maldives" related keywords


Most Asked Questions for “How”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1how to screenshot on mac1,500,000"how to screenshot on mac" related keywords
2how to make slime1,000,000"how to make slime" related keywords
3how many weeks in a year823,000"how many weeks in a year" related keywords
4how to tie a tie823,000"how to tie a tie" related keywords
5how many ounces in a gallon673,000"how many ounces in a gallon" related keywords
6how many ounces in a cup673,000"how many ounces in a cup" related keywords
7how many ounces in a pound673,000"how many ounces in a pound" related keywords
8how to register to vote550,000"how to register to vote" related keywords
9how to lose weight450,000"how to lose weight" related keywords
10how many grams in an ounce450,000"how many grams in an ounce" related keywords


Most Asked Questions for “Does”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1does he like me74,000"does he like me" related keywords
2does she like me74,000"does she like me" related keywords
3does green tea have caffeine33,100"does green tea have caffeine" related keywords
4does ups deliver on saturday33,100"does ups deliver on saturday" related keywords
5does size matter27,100"does size matter" related keywords
6does ups deliver on sunday22,200"does ups deliver on sunday" related keywords
7does polyester shrink22,200"does polyester shrink" related keywords
8does fedex deliver on sundays22,200"does fedex deliver on sundays" related keywords
9does the dog die22,200"does the dog die" related keywords
10does coolsculpting work22,200"does coolsculpting work" related keywords


Most Asked Questions for “Is”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1is water wet450,000"is water wet" related keywords
2is europe a country450,000"is europe a country" related keywords
3is youtube down368,000"is youtube down" related keywords
4is today a holiday301,000"is today a holiday" related keywords
5is mercury in retrograde301,000"is mercury in retrograde" related keywords
6is pneumonia contagious165,000"is pneumonia contagious" related keywords
7is facebook down165,000"is facebook down" related keywords
8is bronchitis contagious165,000"is bronchitis contagious" related keywords
9is it going to rain today165,000"is it going to rain today" related keywords
10is shingles contagious165,000"is shingles contagious" related keywords


Most Asked Questions for “Can”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1can dogs eat apples74,000"can dogs eat apples" related keywords
2can dogs eat grapes60,500"can dogs eat grapes" related keywords
3can dogs eat oranges40,500"can dogs eat oranges" related keywords
4can dogs eat cheese33,100"can dogs eat cheese" related keywords
5can dogs eat carrots33,100"can dogs eat carrots" related keywords
6can dogs eat almonds27,100"can dogs eat almonds" related keywords
7can dogs eat peanuts27,100"can dogs eat peanuts" related keywords
8can dogs eat popcorn27,100"can dogs eat popcorn" related keywords
9can you freeze cheese27,100"can you freeze cheese" related keywords
10can dogs eat lettuce22,200"can dogs eat lettuce" related keywords


Most Asked Questions for “Are”

RankQuestionAverage Search VolumeFind Related Keywords for Free
1are jordans nike450,000"are jordans nike" related keywords
2are flags at half mast today165,000"are flags at half mast today" related keywords
3are eggs protein135,000"are eggs protein" related keywords
4are iphone 7 waterproof135,000"are iphone 7 waterproof" related keywords
5are the banks open today110,000"are the banks open today" related keywords
6are pandas bears110,000"are pandas bears" related keywords
7are shingles contagious74,000"are shingles contagious" related keywords
8are fitbits waterproof74,000"are fitbits waterproof" related keywords
9are orcas whales60,500"are orcas whales" related keywords
10are smoothies healthy60,500"are smoothies healthy" related keywords


As you can see, people are a curious lot. And we sure ask a lot of funny questions. These large number of searches also shows how much user behavior online has changed. Today, Google doesn’t just help users find information. It also assists in showing relevant searches based on user intent.

People use search engines like Google as an intelligent assistant to help them find relevant information in the easiest and quickest way possible. And one of the more popular ways that people search on Google in by asking questions.

Use question-based long tail keywords to create new content for 2019

If you’re planning to create a new content direction or looking for new keyword ideas for 2019, a great way would be to use long tail keywords in the form of questions. Keyword Tool is the only keyword research and SEO tool that has a dedicated function to help users find high-volume question-based keywords.

All you need to do is input the focus keyword or topic in the input field on Keyword Tool and click the “Questions” tab. For example, if you’re running an online pet store with dog owners as your main customers, you can create new content that answers a lot of questions related to dogs that get asked on Google.

Most asked questions for "dog" focus keyword

At a glance, it’s clear that the question-based keywords for “dogs” will make great search terms for your content. They attract large yet consistent search volumes month-to-month and has relatively low keyword competition levels. Scroll down and you’ll find a long list of dog-related, question-based long tail keywords:

Most asked questions for "dog" focus keyword

Putting aside the first two keywords of “dogs” and “war dogs” (which is a popular Hollywood movie), the rest makes for suitable long tail keywords for your online pet store blog. Another useful feature on Keyword Tool is the month-to-month trend graph. When you click on the keyword “can dogs eat oranges,” there’s a clear dip in searches between the months of May to November.

Analyze keyword trends for optimal SEO and better content planning

What does that tell you and how does it help in your content planning? For this particular keyword, the low search volumes in those months reflect consumer habits in the United States. Oranges are available between November to April but the fruit’s supply peaks between January to March, which explains why the search volume in the graph above is highest in those months too.

With this data, you’ll have a clearer idea of not just what keywords to use but also which market to target and when to post and promote your content. This kind of insight is incredibly useful for article creation, social media promotion, and Google Ads buying. The best part? You can apply this to any type of content and keyword that you’d like.

Now, let’s go back to the “dog” question-based keyword list. Scroll down further and you’ll find an exhaustive list of questions with high search volumes covering a variety of subject matters:

"Dogs" question-based long tail keywords

These types of long tail keywords can be used in many different ways. You can insert them in title tags, meta descriptions, headlines, body, Google Ads, and even social media copy. They can also be a source of new content and blog ideas.

Most people often assume that a high volume focus keyword can bring in a lot of clicks and traffic. While that may be true, it doesn’t bring in a targeted, relevant audience like how long tail keywords do. And when you use question-based keywords, it goes directly in line with Google’s push in showing results based on searcher intent.

People ask questions on Google when they are looking for a solution to a specific problem. When you create content that provides a solution to their problem and optimize that content with the question that they’re asking, you’ve hit the jackpot!

A lot of people use shorter focus keywords (that has large search volumes) to get more organic traffic but fewer understand the power of using question-based long tail keywords. Find them for free on Keyword Tool and start including them in your SEO and content workflow for 2019.