Google Trends For Keyword And Marketing Research
Google Trends is a wonderful instrument that helps to understand the trending topics on Google. It gives the insights into what keyword searches are currently trending or were trending during a certain period of time on Google search. Many marketers, webmasters, and other professionals are using it to understand their audience better.
Since the search on Google is mostly performed by typing keywords into the Google search bar, Google Trends revolves around keywords. Google Trends showcases the popularity of keywords and helps to understand how it changes over time. It also suggests some related keywords that compliment an original query.
All these features make Google Trends a quite valuable tool for keyword research.
You can simply plug in any keyword into Google Trends and see how its popularity was changing over time. It's also possible to compare a few keywords and see their relative popularity.
However, Google Trends has some big disadvantages that make many professionals use other tools, to understand what people are searching for on Google.
The biggest disadvantage of Google Trends is that it doesn't provide the exact search volume numbers for keywords. Unfortunately, it only allows estimating the relative popularity of keywords and does not provide precise search volume data. This makes it virtually impossible to understand the actual popularity of a keyword using Google Trends.
Another important feature that Google Trends is missing is the ability to see the big number of related keywords that surround the main topic of your keyword research. In most cases, Google Trends will recommend very obvious and small number of keywords that are somehow connected to the main term, which doesn't offer much help to the people that do extensive keyword research.